%0 Journal Article
%A Tosifyan, Masoud, Ramezani, Ali
%T Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
%J  Roshd -e- Fanavari
%V 14
%N 54
%P 55-62
%D 2018
%R 10.7508/roshdefanavari.2018.14.007
%U https://rimag.ir/fa/Article/20598