TY - JOUR AU - Norouzi, Hossein AU - Khodakarami , Amirhossein TI - Investigating the Effect of Brand Gender on Electronic Word of Mouth in Instagram JO - Roshd -e- Fanavari VL - 20 IS - 79 SP - 30 EP - 41 PY - 2024 DO - 10.61186/jstpi.33480.20.79.30 ER -