@article{
  author = {Shirmohammadi, Yazdan, Khazri, Maryam , Mirarab Beigi, Seyed Alireza	 },
  title = {Development and evaluation of neural marketing model using emerging digital technologies in the banking industry},
  journal = { Roshd -e- Fanavari},
  year = {2025},
  volume = {21},
  number = {81},
  pages = {64-75},
  doi = {10.61186/jstpi.47338.21.81.64}
}