perIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-07218218articleزهرا کاظمیzarakazemi@gmail.com1Amirreza konjkavmonfaredmonfared@yazd.ac.ir2PhD Student, Faculty of Economics and Administrative Sciences, Mazandaran University, Babolsar, IranAssociate Professor, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran<p>The video game industry has become a major force in the worlds of business and entertainment. This research aims to identify the dimensions and antecedents of successful commercialization of the funniest domestic and foreign video games in international markets, with a focus on macro-level recovery. The research method is a multiple case study. Four successful examples of domestic and foreign games were purposefully selected for investigation. Various data sources were utilized, including documentaries and interviews with ten experts and practitioners in the field. Data were analyzed through qualitative content analysis, employing open and axial coding using MAXQDA software. The findings reveal that the dimensions of commercializing the funniest video games include topic selection, documentation, budgeting, choosing appropriate production timing, forming the game development team, development, testing, creating multiple prototypes, pre-development marketing, marketing during development, and soft marketing after development and publication. Marketing-related factors identified as key antecedents include understanding customer needs, identifying market demands, streaming, employing marketing experts, leveraging social networks, collaboration with YouTubers, advertising campaigns, exhibitions, market selection, targeting specific audiences, and maintaining the brand name and public image of the company, as well as attention to current trends. Additionally, technological, socio-cultural, political-legal, and economic factors were recognized as major precursors to the international success of commercializing the funniest video games.</p>http://roshdefanavari.ir/Article/41929macromarketing commercialization funniest video games international markets multiple case studiesperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-072182915articleHamid BabadiniaHamid-bn@gilascomputer.com1Tahmoures Sohrabitahmooressohrabi@gmail.comm2hossein adabadabhossein@yahoo.com3Management Department, Azad university, Tehran centralManagement Department,Azad university , Tehran centralManagement Department, Azad university, Tehran central<p>Technological learning is a crucial factor for companies in developing countries that have fallen behind technology leaders&mdash;a challenge that Iranian firms face severely and unfortunately pay little attention to. Numerous technology transfers have occurred; however, in rare cases have these led to improvements in the knowledge base. In most cases, they have involved only limited use of hardware for a short period. The most decisive and vital industry in the country&mdash;the oil industry&mdash;plays a significant role in the national budget, revenue, gross national product, and overall development. Undoubtedly, acquiring technical knowledge and advancing technology are among the most fundamental and critical actions necessary for national prosperity, which cannot be achieved without effective knowledge acquisition. Therefore, increasing productivity in this sector is essential, and one of the most important components of growth is the adoption of modern and up-to-date technologies. Enhancing the capacity for technological learning is key to successful acquisition. This research aims to present a model for implementing technological learning in the oil industry. Initially, through a literature review and previous studies, the influencing factors were identified. Subsequently, expert consultations were conducted to develop a comprehensive list of factors. Statistical hypothesis testing confirmed the impact of these factors on technological learning in the oil industry. Interpretive Structural Modeling (ISM) was then applied to structure and hierarchically classify the variables. Based on this analysis, "research and development," "investment," "culture," and "government policies" were recognized as foundational factors in implementing technological learning in the oil industry, and recommendations were made to strengthen them. Ultimately, it can be concluded that attention to the various variables of the model, presented at different hierarchical levels, can facilitate the implementation of technological learning in the form of applied knowledge within the oil industry.</p>http://roshdefanavari.ir/Article/42369Technological Learning Oil Industry Interpretive Structural ModelingperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0721821623articlesohrab abdolahzadehs.abdollahzadeh@uut.ac.ir1Fatemeh Pour Hassanf.pourhassan996@gmail.com2Industrial Technologies Dept., Urmia University of Technology, Iran.Industrial Engineering UUT<p>This research presents a mathematical Integer Programming model for Knowledge Management in the development of industrial clusters. Each cluster consists of multiple members, with specialized portfolios and programs aimed at enhancing knowledge. The specialized portfolios, knowledge promotion programs, their joint and individual implementation costs, and their impacts on various types of knowledge across different skill levels are all considered. The proposed model selects programs from each specialized portfolio that have the greatest impact on knowledge within the constraints of a budget limit. To validate the model, it was applied to ten companies with five specialized portfolios and thirteen programs. These programs promote six types of knowledge among cluster members&rsquo; employees at three skill levels: low, medium, and high. The integer programming model was coded and solved using GAMS software. Selected programs included the product design workshop, business management training course, participation in domestic exhibitions, industrial tours to visit foreign industries, and foreign exhibition tours. The impact of these programs on cluster knowledge and the ratio of knowledge improvement to implementation cost were calculated. Based on the results, the proposed mathematical model demonstrates strong efficiency in aligning and improving knowledge among cluster members. Furthermore, joint implementation of programs can significantly reduce the cost of knowledge enhancement.</p>http://roshdefanavari.ir/Article/41950Group knowledge Knowledge management Industrial clusters Innovative performance ProductivityperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0721822432articleYaser Ghasemi Nezhadyaserghn@gmail.com1Sara Moghaddam s.mfirouzan@gmail.com2mohammad HashemiM.H.Tabatabaei@atu.ac.ir3ihuAzad UniATU<p>In recent years, augmented reality (AR) technology has received widespread attention. However, very little research has been conducted on the applications of augmented reality in the tourism industry. The aim of the current study is to design an augmented reality model and rank its applications in the tourism industry through the primary mobile operator. To achieve this goal, the applications of augmented reality were first identified through a review of existing literature. After measuring and verifying the content validity and reliability of the questionnaire variables, the applications were ranked using the Best-Worst Method (BWM). The statistical population consisted of eight university experts specializing in information technology and augmented reality. Lingo and Excel software were used to analyze the research data. The results indicate that augmented reality is applied in eleven areas of tourism, including marketing, smart tourism, shopping and e-commerce, architecture, printing and publishing, tourism environment, navigation, hotels and restaurants, education, tourist guides, and cultural heritage. AR provides a differentiating advantage over competitors and also reduces overall costs. Despite these benefits, limited research has been conducted on augmented reality in the field of logistics, with most studies focusing on engineering applications. Therefore, investigating the effective factors, challenges, and opportunities of augmented reality in tourism appears to be a significant area for future research.</p>http://roshdefanavari.ir/Article/47405Augmented Reality Tourism Industry Best-Worst Technique Virtual RealityperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0721823341articleFereydon omidiumbapg@gmail.com1somayeh ebrahimidr.ebrahimi498@gmail.com2Department of Business Management, Khoramshahr International Branch, Islamic Azad University, Khoramshahr, Iran Assistant Professor, Department of Educational Sciences, Hazrat Khadijah Kobri Higher Education Center, Dezful, Farhangian University, Dezful, Iran<p>The purpose of this research is to identify and rank the factors affecting the marketing performance of online stores in Khuzestan Province. The statistical population includes buyers of online stores in this region, with a sample of 379 participants selected through convenience sampling. This study is applied in nature, as it aims to uncover existing realities. Given that data were collected through a questionnaire, the research is classified as descriptive-exploratory. The findings, based on exploratory factor analysis, revealed seven key factors influencing the marketing performance of online stores: information quality, trust, ease of understanding, emotional appeal, availability, comparative advantage, and satisfaction. These factors were identified specifically in the context of the Arvand Free Zone. The results of ranking these factors using the TOPSIS technique indicate that the "online network providing complete information" holds the highest priority among the options. The relative priority of the remaining</p>http://roshdefanavari.ir/Article/43490marketing performance online stores TOPSIS rankingperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0721824252articleHajar Mohammadihajar.hmhd@gmail.com1Esmaeil Mazroui Nasrabadidrmazroui@kashanu.ac.ir2zahra SadeqiAraniSadeqiArani@kashanu.ac.ir3, department of business administration, faculty of financial science, management and entrepreneurship, university of Kashan, Kashan, Iran.assistant professor, department of business administration, faculty of financial science, management and entrepreneurship, university of Kashan, Kashan, Irandepartment of business administration, faculty of financial science, management and entrepreneurship, university of Kashan, Kashan, Iran.<p>In the context of intensifying global competition, organizations are compelled to adopt advanced technologies&mdash;such as the Internet of Things (IoT)&mdash;and to foster effective collaboration with their supply chain partners. Despite the increasing importance of IoT integration in supply chain systems, numerous implementation challenges remain insufficiently addressed in the existing literature. This study aims to identify these challenges, develop a structured model, and analyze related scenarios to address this research gap. The research was conducted in two sequential phases: qualitative and quantitative. The qualitative phase focused on identifying IoT-related challenges through semi-structured interviews with experts in Iranian business supply chains. Participants were selected using judgmental and snowball sampling methods, with the sample size determined based on the principle of theoretical saturation. Thematic analysis was employed to analyze the qualitative data. The quantitative phase involved the same population and sampling procedures. Twelve experts participated in this phase, during which data were collected via a researcher-developed questionnaire. Fuzzy Cognitive Mapping (FCM) was used to model and analyze the interrelationships among the identified challenges and to explore both forward and backward scenario paths. The qualitative findings yielded 97 initial codes, which were organized into 24 sub-categories and 11 main categories. Quantitative results revealed that the challenges of public education and governance are structurally independent within the system. Scenario analysis further emphasized the critical influence of supply chain management, financial management, public education, and governance. Recommended strategies for mitigating these challenges include promoting knowledge-based development, establishing localized IoT standards, enhancing industrial subsidies for technology adoption, and implementing robust encryption mechanisms.</p>http://roshdefanavari.ir/Article/43158Internet of Things governance challenges supply chain management challenges financial management challenges public education challenges.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0721825362articleSaleh ShahrivarSaleh.shahrivar@gmail.com1abbas aminifardaaminifard@yahoo.com2mehrzad ebrahimimhrzad@yahoo.com3Hashem Zarehashem.zare@gmail.com4Ph.d. student in economics, shiraz branch, Islamic azad university, shiraz, iranAssistant professor, faculty of economics, shiraz branch, Islamic azad university, shiraz, iranAssistant professor, faculty of economics, shiraz branch, Islamic azad university, shiraz, iranAssistant professor, faculty of economics, shiraz branch, Islamic azad university, shiraz, iran<p>The advancement of technology and the increase in individuals' skill levels have led to higher wages and, consequently, a rise in wage inequality. In this context, tax revenues are considered the most important governmental tool for addressing this disparity. This research seeks to answer the question: Has the tax system in Iran been effective in reducing the wage gap, and if so, to what extent can it mitigate this inequality? This study examines the impact of technological change and the tax system on wage inequality using the panel econometric technique of Weighted Least Squares (EGLS) over the period 2010&ndash;2019 (1389&ndash;1398) across 11 provinces that collectively account for approximately 95% of the country&rsquo;s tax revenues. The estimation results show that a one percent increase in technology leads to a nearly 16% rise in wage inequality. In the second model, which incorporates tax variables, this increase is reduced to approximately 10%. It can thus be concluded that Iran&rsquo;s tax system has a mitigating effect on wage inequality, reducing the disparity by around 6%. However, it has not been sufficient to eliminate the wage gap entirely.</p>http://roshdefanavari.ir/Article/43283Technology tax system wage inequality Iranian provinces EGLS model.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0721826371articleMatin Ghasemi Bojdghasemibojdmatin@gmail.com1Mehdi Zivdarmehdizivdar@entp.usb.ac.ir2Yasin Ghasemi Bojdsoftestan@gmail.com3Master's student, Department of Entrepreneurship, University of Sistan and BaluchistanAssistant Professor, Department of Entrepreneurship, University of Sistan and Baluchistan<p>Rural entrepreneurship is recognized as a key tool for the development of rural areas, as it is associated with job creation and the improvement of economic conditions in villages. Therefore, the purpose of this research is to investigate the challenges and obstacles faced by entrepreneurs in the border villages of Zabul city. The research method is survey-based, utilizing a structured questionnaire. The study area was identified using ArcGIS software by mapping the borders of Iran and Afghanistan, resulting in the identification of 111 villages located within six rural districts. Based on Cochran&rsquo;s formula, 347 individuals were selected through random cluster sampling. To assess the reliability of the questionnaire, Cronbach's alpha test was employed. Face validity and construct validity were also examined to evaluate the instrument&rsquo;s validity. Data analysis was performed using SPSS and AMOS Graphics software. The research findings indicate that economic, educational, infrastructural, and policy-related challenges significantly impact the entrepreneurial process. Among these, economic factors play the most prominent role, with a standardized regression weight of 0.213 at a significance level of 0.003. Consequently, economic barriers&mdash;such as high bank loan interest rates, elevated production costs, insufficient personal capital, depreciation of the national currency, and smuggling&mdash;are undeniable and have a profound impact on the lack of entrepreneurial development.</p>http://roshdefanavari.ir/Article/44323Entrepreneurship challenges zabolperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0721827284articleHossein Nemati Gareh TapehHosseinnemati41@gmail.com1Bagher Asgarnezhad Nouriasgarnezhad.research@gmail.com2Ghasem Zareizareigz@gmail.com3maryam molammola222m@gmail.com4Master of Business Management, Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.Associate Professor of Business Management, Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran. Associate Professor of Business Management, Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.Master's student, Department of Business Administration, Faculty of Economics and Management, Urmia University, Urmia<p>In today's era, emerging digital marketing technologies have brought significant changes to the lives of young consumers. These technologies have become a vital means for young consumers to access sufficient information about products, their purchase, consumption, and more. Given the widespread availability and continuous use of these marketing technologies&mdash;and their influence on information acquisition techniques and buying behaviors among young consumers&mdash;it is essential to examine the existing body of research. This study aims to investigate the impact of emerging digital marketing technologies on exploratory buying behaviors, with the moderating role of demographic characteristics. The statistical population of this research includes all students studying at universities in Ardabil city. A total of 348 participants were selected using stratified random sampling based on Cochran&rsquo;s formula. A standard questionnaire was used to measure the research variables. The construct validity, discriminant validity, convergent validity, and reliability of the questionnaire were assessed using Cronbach's alpha coefficient and composite reliability. Furthermore, the conceptual model was tested using the partial least squares method and SmartPLS software. The results indicated that all emerging digital marketing technologies have a positive and significant effect on exploratory buying behaviors. Moreover, demographic characteristics&mdash;including age, gender, and education&mdash;were confirmed to have a positive moderating role in the relationship between emerging digital marketing technologies and exploratory buying behaviors.</p>http://roshdefanavari.ir/Article/43630Digital Marketing Technology Artificial Intelligence Marketing Exploratory Buying Behavior Demographic CharacteristicsYoung consumer.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0721828592articleHamzeh Alizadeh Seyghalanalizadeh1622@yahoo.com1Maryam Taghvaee yazdim_taghvaeeyazdi@yahoo.com2Mohammad ali nasimiAli_nasimi2002@yahoo.com3PhD student of Entrepreneurship, Islamic Azad University, Sari branchAssociate Professor, Department of Educational Management, Sari Branch, Islamic Azad University, Sari, IranBusiness Management, Tonkabon Branch, Islamic Azad University, Tonkabon, Iran<p>Nowadays, it is impossible to avoid or ignore blockchain technology and cryptocurrencies. These technologies have penetrated all fields, and their growth shows no sign of slowing down. On the other hand, blockchain-based businesses have created new opportunities for entrepreneurship within this platform. Blockchain can be considered one of the most transformative technologies of our time, sparking a significant revolution in various aspects of life. The purpose of this article is to provide a concise and research-oriented study of entrepreneurial opportunities on the blockchain platform. It utilizes reports on the development of Internet of Things (IoT) applications, the implementation of smart legal contracts, and financial services in the context of blockchain. The article also offers a general review of four entrepreneurial opportunities: eliminating the authentication stage and reviewing human resources and workforce files, transforming supply and value chains of various products, facilitating easier access to capital and support, and enabling transparent information transmission in the entrepreneurial cycle through smart contracts. This study employs a descriptive-analytical approach. Given the capabilities and impacts demonstrated by blockchain technology, its presence in the economic sphere has become increasingly significant. The attention of a large number of investors and entrepreneurs across diverse sectors has turned to this emerging technology. It appears that blockchain has reached a level of maturity where it can meaningfully enter the realm of entrepreneurship and drive substantial changes.</p>http://roshdefanavari.ir/Article/43813Entrepreneurship blockchain opportunities e-commerce