تجزیه و تحلیل نحوه همکاری شرکت‌های نوپا (استارتاپ) با شرکت‌های بزرگ
محورهای موضوعی : اکوسیستم‌های کارآفرینی و نوآوریمجتبی ناهید 1 * , محمد حسن مقدسی 2
1 - دانشگاه آزاد اسلامی واحد قزوین
2 - مؤسسه آموزش عالی ارشاد دماوند
کلید واژه: فعالیت‌های شتاب‌دهنده کسب و کارتوسعه مشترکبرندسازی مشتركتصاحب شرکتخرید- استخدامنوآوری باز,
چکیده مقاله :
در حال حاضر نوآوری مستلزم به‌دست آوردن و حفظ مزیت رقابتی در شرکت‌ها است. این روند عمدتاً ناشی از چرخه توسعه سریع فناوری‌ها می‌باشد. شرکت‌های بزرگ نیز با هدف بقاء در فضای رقابتی، می‌بایست در بکارگیری نوآوری در بخش‌های مختلف سازمان خود تلاش نمایند. بنابراین، مسأله انطباق‌پذیری خصوصاً در مورد معرفی مدل نوآوری از اهمیت زیادی برخوردار است. می‌توان اینگونه فرض کرد که همکاری بین نهادها در مراحل مختلف توسعه کسب‌وکار اهمیت روزافزونی دارد و شرکت‌های بزرگ مایل به تعامل با شرکت‌های نوپا (استارتاپ) هستند. این تعامل به شرکت‌های نوپا این امکان را می‌دهد تا بر مشکلاتی که در مراحل اولیه توسعه ظاهر می‌شوند، غلبه کنند و در طرف دیگر ورود نوآوری برای شرکت‌های بزرگ موجب افزایش رقابت‌پذیری در قیاس با سایر شرکت‌ها و در نتیجه افزایش سهم بازار آن‌ها می‌گردد. هدف از این مقاله، تجزیه‌وتحلیل روش‌های همکاری بین شرکت‌های بزرگ و شرکت‌های نوپا، به‌خصوص برای بررسی نیازهای نوآوری در اقتصاد است. برای این مهم از روش تحقیق کتابخانه‌ای ساختاریافته و مطالعه عمیق ادبیات موجود در مقالات و کتب مرتبط استفاده شده است. این همکاری می‌تواند اشکال مختلفی داشته باشد که در این مقاله مورد بررسی قرار گرفته که مربوط به فعالیت‌های شتاب‌دهنده کسب‌وکار، خلق مشترک، برندسازی مشترک، تصاحب شرکت، خرید- استخدام و نوآوری باز می‌باشد. در نهایت با بررسی از هریک از این روش‌های همکاری نتیجه گرفتیم که همکاری به هر روشی می‌تواند برای هر دو طرف بسیار مفید بوده و نکات مهمی وجود دارد که می‌بایست از پیش و در حین همکاری مورد توجه قرار گیرند تا در نهایت هر دو شرکت از رابطه ایجادشده بهره‌مند گردند.
Innovation is a necessary requirement for companies to gain and maintain competitive advantage. This is largely due to the rapid development of technologies. In order to survive in the competitive environment, large companies should also strive for innovation in different parts of their organization. Therefore, the issue of adaptability is particularly important in introducing the innovation model. It can be assumed that inter-company collaboration is increasingly important at different stages of business development and that large corporations are willing to engage with startups. This interaction allows start-ups to overcome the problems that emerge in the early stages of business development, and on the other hand, the influx of innovation for large corporations increases the competitive advantage against their rivals, to gain more market share. The purpose of this article is to analyze the methods of collaboration between large corporations and start-ups, especially to examine the needs of innovation in the economy. This partnership can take many forms, and this article reviews the different types of partnerships between large corporations and startups that relate to business acceleration activities, co-creation, co-branding, acquisition, acqui-hiring and open innovation. Finally, by examining each of these methods of cooperation, we conclude that cooperation in any way can be beneficial to both parties and there are important points that must be considered before and during the cooperation process, so that both companies can ultimately benefit from the relationship.
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