Analyzing the Ways of Cooperation Between Startups and Large Companies
Subject Areas : Entrepreneurship and Innovation Ecosystems
mojtaba
nahid
1
mohamad hasan
moghadesi
2
Keywords: Business Acceleration ActivitiesCo-creationCo-brandingAcquisitionAcqui-hiringOpen Innovation,
Abstract :
Innovation is a necessary requirement for companies to gain and maintain competitive advantage. This is largely due to the rapid development of technologies. In order to survive in the competitive environment, large companies should also strive for innovation in different parts of their organization. Therefore, the issue of adaptability is particularly important in introducing the innovation model. It can be assumed that inter-company collaboration is increasingly important at different stages of business development and that large corporations are willing to engage with startups. This interaction allows start-ups to overcome the problems that emerge in the early stages of business development, and on the other hand, the influx of innovation for large corporations increases the competitive advantage against their rivals, to gain more market share. The purpose of this article is to analyze the methods of collaboration between large corporations and start-ups, especially to examine the needs of innovation in the economy. This partnership can take many forms, and this article reviews the different types of partnerships between large corporations and startups that relate to business acceleration activities, co-creation, co-branding, acquisition, acqui-hiring and open innovation. Finally, by examining each of these methods of cooperation, we conclude that cooperation in any way can be beneficial to both parties and there are important points that must be considered before and during the cooperation process, so that both companies can ultimately benefit from the relationship.
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