ارائه چارچوب مفهومی از توسعه مشترک محصول در سازمان‌های دانش‌بنیان بر مبنای نوآوری باز و پویایی محیطی
محورهای موضوعی : كارآفريني و مديريت شركت‌هاي دانش بنيان
ندا جعفری پستکی
1
(دانشگاه گیلان)
مصطفی ابراهیم پور ازبری
2
(ادبیات و علوم انسانی)
محسن اکبری
3
(دانشگاه تهران)
کلید واژه: توسعه مشترک محصول نوآوری باز پویایی محیطی سازمان‌های دانش‌بنیان,
چکیده مقاله :
امروزه سازمان‌های دانش‌بنیان به‌عنوان یک ابزار توسعه اقتصادی شناخته می‌شوند و ازآنجایی‌که در بازار فعلی شرکت‌ها با محیط‌های عملیاتی آشفته‌ای روبرو هستند، این امر شرکت‌ها را وا می‌دارد که به توسعه محصول جدید اندیشه کنند. یک راه ممکن برای کسب دانش جدید در فعالیت‌های تحقیق و توسعه، روابط باز و برقراری مشارکت است. مشارکت به دستیابی به منابع خارجی مکمل، کاهش هزینه و ریسک نوآوری، پذیرش محیط‌های پویا و ایجاد درآمد بالا کمک می‌کند. یکی از عواملی که می‌تواند در توسعه مشترک برای به‌دست‌آوردن ایده و دانش مکمل مؤثر باشد، نوآوری باز در سازمان است که با ایجاد قابلیت‌های کشف فناوری خارجی و بهره‌برداری از فناوری خارجی موجب توسعه هرچه بهتر محصولات و زمینه‌ساز نوآوری در محصولات می‌گردد. نوآوری باز و توسعه مشترک محصول دو مفهوم قابل توجه در ادبیات مدیریت و سازمان‌های دانش‌بنیان هستند و پویایی محیطی می‌تواند نقش مهمی در رابطه بین این دو ایفا کند. بنابراین شرکت‌های دانش‌محور که با تکیه بر دانش، نوآوری و تجاری‌سازی آن شکل می‌گیرند، با توجه به مفاهیم نوآوری باز و نقش تعدیل‌گری پویایی محیطی، می‌توانند به توسعه مشرک محصول بپردازند. لذا در این مقاله، براساس مطالعات پیشین و با تمرکز بر شرکت‌های دانش‌بنیان، به تحلیل رابطه نوآوری باز بر توسعه مشترک محصول با نقش تعدیل‌گری پویایی محیطی پرداخته شده است.
Today, knowledge based organization are identified as economic development tools and given that, in current market, firms face turbulent operational environment, this will force firm to think about new product development. Knowledge based organization required to receive new idea and knowledge to produce product and service according to market, because their nature based of innovation and knowledge. So this firms rely to open innovation and building collaboration network with external partners in order to access new knowledge and technologies. One possible way to obtaining new knowledge in R&D activities, is open relationship and establish collaboration. Collaboration help to access external complementary resource, reduce innovation costs and risk, adapt to dynamic environment and generate higher revenues. One of factor that can be effective in co-development to obtain complementary idea and knowledge, is open innovation in the organization, which, by creating external technology acquisition and exploitation capabilities, help to developing and innovation products. Open innovation and co-development are two important concepts in management and knowledge based organizations literature and environmental dynamism can be perform important role in relationship between them. Thus, knowledge based organization that rely on knowledge, innovation and commercialization them, respect to open innovation and moderating environmental dynamism, can be consider to co-development. So, this paper based on previous studies and focusing on knowledge-intensive organization, to analysis of relationship open innovation on co-development with moderating role of environmental dynamism has been performed.
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