Providing a Conceptual Framework for Product Co-Development in Knowledge Based Organizations Based on Open Innovation and Environmental Dynamics
Subject Areas : Entrepreneurship and Mnagement of Knowledge-based Firms
Neda
Jafari Pastaki
1
Mostafa
Ebrahim pour Azbary
2
Mohsen
Akbari
3
(University of Tehran)
Abstract :
Today, knowledge based organization are identified as economic development tools and given that, in current market, firms face turbulent operational environment, this will force firm to think about new product development. Knowledge based organization required to receive new idea and knowledge to produce product and service according to market, because their nature based of innovation and knowledge. So this firms rely to open innovation and building collaboration network with external partners in order to access new knowledge and technologies. One possible way to obtaining new knowledge in R&D activities, is open relationship and establish collaboration. Collaboration help to access external complementary resource, reduce innovation costs and risk, adapt to dynamic environment and generate higher revenues. One of factor that can be effective in co-development to obtain complementary idea and knowledge, is open innovation in the organization, which, by creating external technology acquisition and exploitation capabilities, help to developing and innovation products. Open innovation and co-development are two important concepts in management and knowledge based organizations literature and environmental dynamism can be perform important role in relationship between them. Thus, knowledge based organization that rely on knowledge, innovation and commercialization them, respect to open innovation and moderating environmental dynamism, can be consider to co-development. So, this paper based on previous studies and focusing on knowledge-intensive organization, to analysis of relationship open innovation on co-development with moderating role of environmental dynamism has been performed.
1- صفایی، ناصر؛ طالقانی‌نیا، فرشته و کیامنش، احمد. شناسایی و رتبه‌بندی عوامل کلیدی موفقیت مدیریت دانش در شرکت‌های دانش‌بنیان (مطالعه موردی: پارک علم و فناوری دانشگاه تهران)، رشد فناوری، سال سیزدهم، شماره 50، صص 28-21، 1396.
2- شیلینگ، ملیسا ا. مدیریت استراتژیک نوآوری تکنولوژیک، ترجمه: سید محمد اعرابی و محمد تقی‌زاده مطلق، دفتر پژوهش‌های فرهنگی، تهران، 1393.
3- میرفخرالدینی، سید حیدر؛ دسترنج، میثم و کریمی تکلو، سلیم. طراحی مدل مفهومی برای توسعه نوآوری باز در پارک‌های علم و فناوری با استفاده از تحلیل عاملی، پژوهش‌های مدیریت عمومی، سال هشتم، شماره بیست و هفتم، صص 98-71، 1394.
4- دهقانی‌پوده، حسین؛ اخوان، پیمان و حسینی سرخوش، سیدمهدی. افزایش موفقیت محصول جدید مبتنی بر رویکرد نوآوری باز (مطالعه موردی در یک سازمان پژوهشی)، مدیریت نوآوری، سال دوم، شماره 2، صص 68-45، 1392.
5- دلاوری، مهدی؛ صبحیه، محمدحسین؛ آراستی، محمدرضا؛ طبائیان، سیدکمال و حسنقلی‌پور، طهمورث. شناسایی قابلیت‌های مدیریت طرح‌های توسعه محصول جدید در فضای نوآوری باز مطالعه موردی: صنعت فضایی، بهبود مدیریت، سال نهم، شماره 2، صص 29-5، 1394.
6- ابراهیم‌پور، مصطفی؛ مرادی، محمود و ممبینی، یعقوب. تأثیر دوسوتوانی بر عملکرد صنایع تولیدی: بررسی نقش پویایی محیطی، علوم مدیریت ایران، سال نهم، شماره 36، 1394.
7- M. Meigounpoory, S. M. Sajadi, and E. Mirzaei, “Supplier and customer involvement in NPD performance of Iranian dairy HTBFs”, Asian Journal of Research in Business Economics and Management, vol. 4, no. 12, pp. 210-222, 2014.
8- S. Fliess, and U. Becker, “Supplier integration—Controlling of co-development processes”, Industrial Marketing Management, vol. 35, no. 1, pp. 28-44, 2006.
9- K. Şimşek, and N. Yıldırım, “Constraints to Open Innovation in Science and Technology Parks”, Procedia-Social and Behavioral Sciences, 235, pp. 719-728, 2016.
10- M. Oinonen, and A. M. Jalkala, “Divergent goals in supplier-customer codevelopment process: an integrated framework”, Journal of Business & Industrial Marketing, vol. 30, no. 3/4, pp. 290-301, 2015.
11- H. W. Chesbrough, Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press, 2003.
12- H. Chesbrough, Open innovation: a new paradigm for understanding industrial innovation. Open innovation: Researching a new paradigm, Oxford University press, 400, pp. 0-19, 2006.
13- B. V. Tjemkes, E. H. de Pinéda, M. D. Bahlmann, A. P. de Man, and A. S. Alexiev, “Open Innovation and KIBS Start-Ups: Technology-and Market-Based Alliance Portfolio Configurations”, In Open Innovation through Strategic Alliances, Palgrave Macmillan US, pp. 191-217, 2014.
14- H. Jiao, I. Alon, and Y. Cui, “Environmental dynamism, innovation, and dynamic capabilities: the case of China”, Journal of Enterprising Communities: People and Places in the Global Economy, vol. 5, no. 2, pp. 131-144, 2011.
15- I. Martinez-Conesa, P. Soto-Acosta, and E. G. Carayannis, “On the path towards open innovation: Assessing the role of knowledge management capability and environmental dynamism in SMEs”, Journal of Knowledge Management, vol. 21, no. 3, pp. 553-570, 2017.
16- G. G. Dess, and D. W. Beard, “Dimensions of organizational task environments”, Administrative science quarterly, Vol. 29, no. 1, pp. 52-73, 1984.
17- T. T. Yang, and C. R. Li, “Competence exploration and exploitation in new product development: the moderating effects of environmental dynamism and competitiveness” Management Decision, vol. 49, no. 9, pp. 1444-1470, 2011.
18- C. C. Cheng, and E. C. Shiu, “The inconvenient truth of the relationship between open innovation activities and innovation performance”, Management Decision, vol. 53, no. 3, pp. 625-647, 2015.
19- L. Bstieler, “The moderating effect of environmental uncertainty on new product development and time efficiency”, Journal of Product Innovation Management, vol. 22, no. 3, pp. 267-284, 2005.
20- A. W. Joshi, and A. J. Campbell, “Effect of environmental dynamism on relational governance in manufacturer-supplier relationships: a contingency framework and an empirical test”, Journal of the Academy of Marketing Science, vol. 31, no. 2, pp. 176-188, 2003.
21- E. Mazzola, M. Bruccoleri, and G. Perrone, “Supply chain of innovation and new product development”, Journal of purchasing and supply management, vol. 21, no. 4, pp. 273-284, 2015.
22- G. A. Athaide, R. L. Stump, and A. W. Joshi, “Understanding new product co-development relationships in technology-based, industrial markets”, Journal of marketing theory and practice, vol. 11, no.3, pp. 46-58, 2003.
23- Z. Emden, R. J. Calantone, and C. Droge, “Collaborating for new product development: selecting the partner with maximum potential to create value”, Journal of product innovation management, vol. 23, no. 4, pp. 330-341, 2006.
24- J. Willcock, and S. Evans, “CO-DEVELOPMENT: A CASE STUDY LINKING WORK FROM THE AUTOMOTIVE SECTOR WITH THE CONSTRUCTION INDUSTRY”, International Ecotechnology Research Centre, Vol. 1, pp. 443-5, (September 2003).
25- C. Enberg, “Enabling knowledge integration in coopetitive R&D projects—The management of conflicting logics”, International Journal of Project Management, vol. 30, no. 7, pp. 771-780, 2012.
26- H. T. Tsou, and J. S. Chen, “The influence of interfirm codevelopment competency on e-service innovation”, Information & Management, vol. 49, no. 3, pp. 177-189, 2012.
27- J. J. Wang, J. J. Li, and J. Chang, “Product co-development in an emerging market: The role of buyer-supplier compatibility and institutional environment”, Journal of Operations Management, vol. 46, pp. 69-83, 2016.
28- J. Du, B. Leten, and W. Vanhaverbeke, “Managing open innovation projects with science-based and market-based partners”, Research Policy, vol. 43, no. 5, pp.828-840, 2014.
29- H. Chesbrough, and K. Schwartz. “Innovating business model with co-development partnership”, Research-Technology management, vol. 50, no. 1, pp. 55-59, 2007.
30- T. Buganza, and R. Verganti, “Open innovation process to inbound knowledge: Collaboration with universities in four leading firms”, European Journal of Innovation Management, vol. 12 no. 3, pp. 306-325, 2009.
31- M. Greco, M. Grimaldi, and L. Cricelli, “An analysis of the open innovation effect on firm performance”, European Management Journal, vol. 34, no.5, pp. 501-516, 2016.
32- K. P. Hung, and C. Chou, “The impact of open innovation on firm performance: The moderating effects of internal R&D and environmental turbulence”, Technovation, vol. 33, no. 10, pp. 368-380, 2013.
33- U. Lichtenthaler, “Open innovation in practice: an analysis of strategic approaches to technology transactions”, IEEE Transactions on engineering management, vol. 55, no. 1, pp. 148-157, 2008.
34- C. H. Wang, C. H. Chang, and G. C. Shen, “The effect of inbound open innovation on firm performance: Evidence from high-tech industry”, Technological Forecasting and Social Change, vol. 99, pp. 222-230, 2015.
35- U. Lichtenthaler, “Outbound open innovation and its effect on firm performance: examining environmental influences”, R&d Management, vol. 39, no. 4, pp. 317-330, 2009.
36- E. K. Huizingh, “Open innovation: State of the art and future perspectives”, Technovation, vol. 31, no. 1, pp. 2-9, 2011.
37- D. Y. Li, and J. Liu, “Dynamic capabilities, environmental dynamism, and competitive advantage: Evidence from China”, Journal of Business Research, vol. 67, no. 1, pp. 2793-2799, 2014.
38- A. Azadegan, P. C. Patel, A. Zangoueinezhad, and K. Linderman, “The effect of environmental complexity and environmental dynamism on lean practices”, Journal of Operations Management, vol. 31, no. 4, pp. 193-212, 2013.
39- N. Roberts, “Absorptive capacity, organizational antecedents, and environmental dynamism”, Journal of Business Research, vol. 68, no. 11, pp. 2426-2433, 2015.
40- E. Revilla, I. M. Prieto and B. R. Prado, “Knowledge strategy: Its relationship to environmental dynamism and complexity in product development”, Knowledge and process Management, vol. 17, no. 1, pp. 36-47, 2010.
41- S. Biswas, and C. Akroyd, “The governance of inter-firm co-development projects in an open innovation setting”, Pacific Accounting Review, vol. 28, no. 4, pp. 446-457, 2016.
42- H. Bahemia, and B. Squire, “A contingent perspective of open innovation in new product development projects”, International Journal of Innovation Management, vol. 14, no. 04, pp. 603-627, 2010.
43- S. Monsef, W. Khairuzaman, and W. Ismail, “The impact of open innovation in new product development process”, International Journal of Fundamental Psychology & Social Sciences, vol. 2, no. 1, pp. 7-12, 2012.
44- M. Bogers, “Knowledge Sharing in Open Innovation: An Overview of Theoretical Perspectives on Collaborative Innovation”, SSRN Scholarly Paper ID 1862536. Social Science Research Network, Rochester, 314, pp. 1-14, 2012.
45- B. S. Tether, “Who co-operates for innovation, and why: an empirical analysis”, Research policy, vol. 31, no. 6, pp. 947-967, 2002.
46- T. Buganza, C. Dell'Era, and R. Verganti, “Exploring the relationships between product development and environmental turbulence: The case of mobile TLC services”, Journal of Product Innovation Management, vol. 26, no. 3, pp. 308-321, 2009.
47- J. J. Jansen, F. A. Van Den Bosch, and H. W. Volberda, “Exploratory innovation, exploitative innovation, and performance: Effects of organizational antecedents and environmental moderators”, Management science, vol. 52, no. 11, pp. 1661-1674, 2006.
48- P. A. Pavlou, and O. A. El Sawy, “From IT leveraging competence to competitive advantage in turbulent environments: The case of new product development”, Information Systems Research, vol. 17, no. 3, pp. 198-227, 2006.
49- S. M. Lee, D. L. Olson, and S. Trimi, “Co-innovation: convergenomics, collaboration, and co-creation for organizational values”, Management Decision, vol. 50, no. 5, pp. 817-831, 2012.
50- R. Maria Stock, N. A. Zacharias and A. Schnellbaecher, “How Do Strategy and Leadership Styles Jointly Affect Codevelopment and Its Innovation Outcomes?”, Journal of Product Innovation Management, vol. 34, no. 2, pp. 201-222, 2017.
51- A. Shekar, “Open Innovation: A Framework for Collaborative Product Development between Industry and Universities. Open Innovation: New Product Development Essentials from the PDMA”, pp. 225-255, 2014.
52- N. Crisp, (“Co-development, innovation and mutual learning–or how we need to turn the world upside down”, Healthcare, Vol. 3, no. 4, pp. 221-224, 2015.
53- R. Filieri, “Consumer co-creation and new product development: a case study in the food industry”, Marketing Intelligence & Planning, vol. 31, no. 1, pp. 40-53, 2013.
54- K. Z. Zhou, and F. Wu, “Technological capability, strategic flexibility, and product innovation”, Strategic Management Journal, vol. 31, no. 5, pp. 547-561, 2010.
55- R. Calantone, R. Garcia, and C. Dröge, “The effects of environmental turbulence on new product development strategy planning”, Journal of Product Innovation Management, vol. 20, no. 2, pp. 90-103, 2003.
56- J. Cruz-González, P. López-Sáez, J. E. Navas-López, and M. Delgado-Verde, “Open search strategies and firm performance: The different moderating role of technological environmental dynamism”, Technovation, vol. 35, pp. 32-45, 2015.
57- J. J. Jansen, D. Vera, and M. Crossan, “Strategic leadership for exploration and exploitation: The moderating role of environmental dynamism”, The Leadership Quarterly, vol. 20, no. 1, pp. 5-18, 2009.
58- S. Pervan, Y. Al-Ansaari, and J. Xu, “Environmental determinants of open innovation in Dubai SMEs”, Industrial Marketing Management, vol. 50, pp. 60-68, 2015.
59- P. Carbonell, A. I. Rodríguez Escudero, and D. Pujari, “Customer involvement in new service development: An examination of antecedents and outcomes”, Journal of Product Innovation Management, vol. 26, no. 5, pp. 536-550, 2009.