تأثیر داده‌های باز دولتی و نوآوری در داده بر توسعه کسب و کار صنعت بیمه زندگی
محورهای موضوعی : مديريت تکنولوژي
سعید طاهری
1
(دانشگاه آزاد واحد علوم تحقیقات تهران)
سعيد شوال‌پور
2
(دانشگاه علم و صنعت ایران)
کلید واژه: داده باز داده باز دولتی نوآوری در داده توسعه کسب‌وکار صنعت بیمه زندگی,
چکیده مقاله :
ظهور فناوری اطلاعات و ارتباطات سبب شده تا سازمان‌ها با بهره‌مندی از این فناوری، در کسب‌وکار خود با تولید داده‌های روزافزون مواجه شوند. علاوه بر این، سازمان‌ها جهت توسعه کسب‌وکارشان نیاز به بازشدن داده‌های مرتبط با صنعت خود که عموماً در دست دولت است و هم‌چنین نوآوری در داده‌ها دارند. امروزه شاهد طوفانی عظیمی از داده‌ها به‌دلیل اقدامات افراد، کسبوکارها و دولت هستیم. ضروری است با استفاده و استفاده مجدد از داده‌های تولیدی از طریق بازنمودن حجم وسیع داده‌ها، ارزش نهفته در آن‌ها اکتساب شود. بدین ترتیب می‌توان به‌طور اثربخش از پتانسیل موجود در داده‌های انبوه هر بخش از صنایع و کسبوکارها، برای برنامه‌ریزی، تصمیم‌گیری و در نهایت توسعه کسبوکارها اقدام نمود. آمار و ارقام بیانگر پتانسیل داده باز در سه بخش بانکداری، بیمه و املاک و مستغلات است. برای ایجاد ارزش‌افزوده، این داده‌ها می‌بایست پردازش، ترکیب و یا بصری شوند. پژوهش حاضر نیز با هدف بررسی رابطه داده‌های باز دولتی و نوآوری در داده و توسعه کسب‌وکار در صنعت بیمه زندگی شرکت‌های بیمه انجام شده است. برای جمع‌آوری داده‌ها از ابزار پرسش‌نامه محقق ساخته بهره گرفته و نمونه‌گیری به روش تصادفی طبقه‌بندی شده انجام گردیده است. در این تحقیق، برای پاسخ به سؤالات پرسش‌نامه تعداد 127 نفر از کارکنان واحدهای بیمه زندگی شرکت‌های بیمه به‌عنوان نمونه آماری انتخاب شدند. پرسش‌نامه بین سطوح مختلف کارکنان بیمه‌های زندگی شرکت‌های بیمه توزیع شد و نامبردگان در تکمیل آن مشارکت نمودند. داده‌های حاصل با استفاده از نرم‌افزار مدل‌سازی معادلات ساختاری اسمارت پی‌ال‌اس تحلیل شد. یافته‌ها با توجه به نتایج به‌دست آمده از آزمون فرضیه‌ها، حاکی از آن است که داده‌های باز دولتی بر توسعه کسب‌وکار اثرگذار است و متغیر نوآوری در داده در این میان نقش میانجی دارد.
The emergence of information and communication technology has enabled organizations to use this technology to generate data in their own business. In addition, organizations need to open their industry-related data, which is generally government-owned, as well as data innovation, in order to develop their business. Today we are seeing a huge storm of data that is due to the actions of individuals, businesses and the state. It is essential to acquire the valuable information through the use and reuse of production data by opening up a large amount of data. In this way, the potential of the mass data of every sector of industry and business can effectively be used to plan, decide, and ultimately business development. Figures show the potential of open data in three areas: banking, insurance, and real estate. To add value, these data should be processed, combined or visualized. The purpose of this study is to investigate the relationship between open government data and data innovation and business development in the life insurance industry of insurance companies. A questionnaire was used to collect data and a random sampling method was used. In this research, 127 employees of life insurers' life insurance companies were selected as the sample for answering the questionnaire. A questionnaire was distributed among different levels of insurance life insurance companies and finally 98 people participated in the completion of the questionnaire. The findings, based on the results of the hypothesis test, indicate that open government data is effective on business development, and the variable of data innovation has a mediating role..
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