Role of Organizational Innovation in Implementing EBusiness in Parent Companies in Automobile Industry
Subject Areas : Innovation and InventionMohsen Shafiei Nik Abadi 1 * , Azam Jalili bolhasani 2 , Ali Khatami firozabadi 3
1 - Associate Professor of Industrial Management Department, Semnan Univrsity
2 - Allameh Tabataba’I University
3 -
Keywords: Innovation, Parent Company, Electronic Business,
Abstract :
In today world, while everything is changing so fast and the competitors always want to increase their market share through competitive advantages, noting to the innovations is an alternative way for increasing the competitive advantages in this dynamic commercial environment. Appearance of internet and other different information technologies has changed the business models for gaining the competitive advantages and electronic business has been introduced as a vital tool which relates the companies with customers and market forces sustainable. Parent companies can be separated from other companies because of their special characteristics in the business models. In this research, different dimensions of innovation are recognized and they have been categorized in 4 main factors: 1) development of information technologies tools, 2) extensive competitive price, 3) extensive centralization in industry (market share) and 4) centralization and the degree of flexibility in duties. These different dimensions of innovation are surveyed in Iran Khodro and Saipa (Two Parent Companies in Iran). To evaluate the e-business models, these factors are applied to find out the importance of the factors in the automobile industry. The result of research showed just centralization and flexibility in duties has not obtained the important task for implementing e-business in Parent Companies in automobile industry. Finally, the important factors have been evaluated in the Iran Khodro Parent Company to show how well the company can be successful in implementing the electronic business.