Investigating the Barriers to e-Commerce using Interpretive Structural Modeling
Subject Areas : Technology Management
Hooman Shababi
1
,
Maryam Ghiasabadi Farahani
2
,
peyman ghafari Ashtiani
3
1 - Faculty Member of Rahedanesh Institute of Higher Education, Babol, Iran
2 -
3 -
Keywords: E-Commerce, Technical Infrastructure, Behavioral Barriers, Organizational Barriers, Cultural-Social Barriers.,
Abstract :
The main purpose of this study is to investigate the barriers to e-commerce along with the use of interpretive structural modeling in Nik Andisheh Baspar Auto Parts Company. The present study seeks to provide a theoretical model, but at the macro level, it is an applied research in terms of descriptive-survey method. The research statistical population is 12 experts of Nik Andisheh Baspar Auto Parts Company. Due to the limited number, the census method was used and research questionnaires were provided to all experts and managers of the company. In this study, first, a wide range of barriers to e-commerce were identified qualitatively through an in-depth review of the background. Then, by surveying 12 experts through structural-interpretive modeling method, the obstacles related to the study area for leveling and the relevant structural-interpretive model were identified using MATLAB software. Then, using pairwise comparisons, DEMATEL and ISM techniques have been used to determine the causal relationships between variables and their levels. The results indicate that the component of technological infrastructure and technology is at the highest level, which was recognized as the most effective component in this research, and at the lowest level, the component of technical infrastructure is the most effective component of this research, and This result seems to be logical in our country as well. In countries like Iran, which are moving towards industrialization, it may be a little difficult to use the latest technologies in the world.
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