The effect of big data on sustainability firms performance with mediating role of new product development capability and remanufacturing capability
Subject Areas : Development of small and medium enterprises and adapting their goals to sustainable development in the countryAida Fallahpoor Mobaraki 1 * , Mostafa ebrahimpour Azbari 2 , Mahmoud Moradi 3
1 - Department of Management, Faculty of Management and Economics, University of Guilan
2 - Department of Management, Faculty of Management and Economics, University of Guilan
3 - Department of Management, Faculty of Management and Economics, University of Guilan
Keywords: Big Data, Dynamic Capability, Sustainability Performance,
Abstract :
The sustainability of a firm's performance is very essential for its long-term success. Technological advances in the last few decades have changed the performance of most organizations. Meanwhile, Industry 4.0 technologies have created opportunities and challenges for firm sustainability, including small and medium-sized ones. The dynamic and competitive environment of today's industries has caused small and medium-sized firms to think beyond their resources and to take advantage of the opportunities of new technologies, do their best to improve their capabilities and performance. The current research was conducted with the aim of investigating the impact of big data on sustainability firm performance with the mediation of new product development capability and remanufacturing capability. The statistical population of the study is small and medium-sized firms active in Sepidrood industrial Town. Data were collected from 48 firms through a questionnaire and hypotheses were analyzed using Partial least squares regression, equation modeling method (SEM). The statistical results of the research showed that big data has a direct effect on the new product development capability and remanufacturing capability and it has the greatest impact on remanufacturing. The new product development capability does not directly affect the sustainability firm performance unlike remanufacturing capability. Also, the direct effect of big data on the sustainability firm performance was not confirmed. But the mediating role of remanufacturing capability in connection with big data and sustainability firm performance was confirmed.
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