تناسب استراتژیک بین استراتژیهای نوآوری و عملکرد کسبوکارهای دانشبنیان
محورهای موضوعی : نوآوري و خلاقيتفرشاد قادری 1 , فریبرز رحیم نیا 2 *
1 - دانشگاه فردوسی مشهد
2 - دانشگاه فردوسی مشهد
کلید واژه: تناسب راهبردی راهبرد نوآوری محصول راهبرد نوآوری فرایند آشفتگی بازار پویایی محیط عملکرد شرکتهای دانشبنیان,
چکیده مقاله :
توجه به جایگاه و نقش شرکتهای دانشبنیان در پیشبرد اهداف اقتصادی و اجتماعی کشور بسیار مهم جلوه میکند. این در حالی است تولیدات بدیع و نوآورانه تأثیر بسزایی در عملکرد این کسبوکارها ایجاد میکند، اگر با توجه به اقتضای محیط و نیاز بازار ارائه شوند وگرنه نوآوری انجامگرفته با تلاش و هزینه زیادی که برای یک سازمان دانشبنیان در پی داشته است، مورد قبول بازار قرار نگرفته و حذف خواهد شد. از طرفی با مطرحشدن موضوع پویایی محیط و آشفتگی در بازارهای کنونی، لزوم توجه به این کسبوکارها بیشازپیش پررنگتر میشود. شرکتهای دانشبنیان بر پایه نوآوری در کسبوکارها بنا شدهاند. این در حالی است که وجود آشفتگی در بازارها و پویایی محیط، توجه به ابعاد راهبردهای نوآوری را در شرایط مختلف محیطی مهم جلوه میدهد و کسبوکار دانشبنیانی که نوآوری را همسو با شرایط محیط مدنظر نداشته باشد در نوآوری شکست خواهد خورد و عملکرد خوبی نخواهد داشت. هدف این پژوهش بررسی تناسب راهبردی بین راهبردهای نوآوری و عملکرد کسبوکار با نقش تعدیلگر آشفتگی بازار و پویایی محیط میباشد. جامعه آماری این پژوهش شامل 115 شرکت دانشبنیان در استان آذربایجانشرقی میباشد. بهمنظور تجزیهوتحلیل دادهها از روش مدلسازی معادلات ساختاری استفاده شد و فرضیهها با نرمافزار AMOS مورد تجزیهوتحلیل قرار گرفتند. نتایج حاکی از آن بود که راهبرد نوآوری محصول و فرایند با عملکرد کسبوکار شرکتهای دانشبنیان رابطه مثبت و معنیداری دارند. این در حالی است که نتایج آزمون تعدیلگری چنین نشان داد که نوآوری فرایند در پویایی محیط بالا و نوآوری محصول در آشفتگی بازار بالا تناسب راهبردی قابل قبول با محیط دارند و بهتر عمل میکنند.
Paying attention to the position and role of knowledge-based companies in advancing the country's economic and social goals is very important. On the other hand, the issue of dynamism and market turbulence in today's markets makes it even more important to pay attention to these businesses. The knowledge-based companies are based on innovation in business. However, the turmoil in markets and competition makes it important to pay attention to the dimensions of innovation strategies in different environmental conditions, and the business of students who do not consider innovation in line with environmental conditions may fail in innovation and will not perform well. The aim of this study is to investigate the strategic relationship between innovation strategies and business performance with the role of moderating market turbulence and environmental dynamics. The statistical population of this study includes 115 knowledge-based companies in East Azerbaijan province. In order to analyze the data, structural equation modeling method was used and the hypotheses were analyzed using AMOS software. The results showed that product innovation and process strategy have a positive relationship with business performance. However, the modification test results showed that process innovation performs better in high environment dynamics and product innovation in high market turbulence.
1- Zhou, J., Li, J., Jiao, H., Qiu, H., & Liu, Z. "The more funding the better? The moderating role of knowledge stock on the effects of different government-funded research projects on firm innovation in Chinese cultural and creative industries". Technovation, 92, 102059. 2020.
2- Miles, S. J., & Van Clieaf, M. "Strategic fit: Key to growing enterprise value through organizational capital: Business Horizons, 60(1), 55-65. 2017.
3- Aragón-Correa, J. A., García-Morales, V. J., & Cordón-Pozo, E. "Leadership and organizational learning's role on innovation and performance": Lessons from Spain. Industrial marketing management, 36(3), 349-359. 2007.
4- Chen, Z., Wanke, P., & Tsionas, M. G. "Assessing the strategic fit of potential M&As in Chinese banking: A novel Bayesian stochastic frontier approach". Economic Modelling, 73, 254-263. 2018.
5- Dai, R., & Zhang, J. "Green process innovation and differentiated pricing strategies with environmental concerns of South-North markets". Transportation Research Part E: Logistics and Transportation Review, 98, 132-150. 2017.
6- White III, G.O., Fainshmidt, S. and Rajwani, T. "Antecedents and outcomes of political tie intensity: Institutional and strategic fit perspectives". Journal of International Management, 24(1), pp.1-15.2018.
7- Shakeri, R., & Radfar, R. "Antecedents of strategic alliances performance in biopharmaceutical industry: A comprehensive model". Technological Forecasting and Social Change, 122, 289-302. 2017.
8- Zahra, S., George, G. "Absorptive capacity: a review, reconceptualization, and extension". Academy of Management Review 27 (2), 185–203. 2002.
9- Naeiji, M., Alem Najafi, S., Nourani, S. "The Impact of Strategic Orientation on SMEs Growth, the Mediator Role of Brand Performance and Market Performance". Journal of Strategic Management Studies, 9(33), 45-74. 2018.
10- Prajogo, Daniel I. "The strategic fit between innovation strategies and business environment in delivering business performance." International Journal of Production Economics 171 (): 241-249. 2016.
11- Damanpour, F., & Schneider, M. "Phases of the adoption of innovation in organizations: effects of environment, organization and top managers". British journal of Management, 17(3), 215-236. 2006.
12- Damanpour, F., & Wischnevsky, J. D. "Research on innovation in organizations: Distinguishing innovation-generating from innovation-adopting organizations". Journal of engineering and technology management, 23(4), 269-291.2006.
13- Aarikka-Stenroos, L., Jaakkola, E., Harrison, D., & Mäkitalo-Keinonen, T. "How to manage innovation processes in extensive networks: A longitudinal study". Industrial Marketing Management, 67, 88-105. 2017.
14- de Oliveira, J. A. S., Basso, L. F. C., Kimura, H., & Sobreiro, V. A. "Innovation and financial performance of companies doing business in Brazil". International Journal of Innovation Studies, 2(4), 153-164. 2018.
15- Schumpeter, J. A. "The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle (Vol. 55)": Transaction publishers. 1934.
16- Feranita, F., Kotlar, J., & De Massis, A. "Collaborative innovation in family firms: Past research, current debates and agenda for future research". Journal of Family Business Strategy, 8(3), 137-156. 2017.
17- Goedhuys, M., & Veugelers, R. "Innovation strategies, process and product innovations and growth: Firm-level evidence from Brazil". Structural change and economic dynamics, 23(4), 516-529. 2012.
18- Grant, R. M. "Contemporary strategy analysis: Text and cases edition". John Wiley & Sons. 2016.
19- Kakatkar, C., Bilgram, V., & Füller, J. "Innovation analytics: Leveraging artificial intelligence in the innovation process". Business Horizons. 2017.
20- Klingenberg, B., Timberlake, R., Geurts, T. G., & Brown, R. J. "The relationship of operational innovation and financial performance—A critical perspective". International journal of production economics, 142(2), 317-323. 2013.
21- Allen S, R. Helms M.M. "Linking strategic practices and organizational performance to porter’s generic strategies", Business process Management Journal, vol. 12, No. 4, pp. 433-454. 2006.
22- Tidd, J. "Innovation management in context: environment, organization and performance". International Journal of Management Reviews, 3(3), 169-183. 2001.
23- Reimann, M., Xiong, Y., & Zhou, Y. "Managing a closed-loop supply chain with process innovation for remanufacturing". European Journal of Operational Research, 276(2), 510-518. 2019.
24- Linder, C., & Sperber, S. "Towards a deeper understanding of the emergence of process innovations: Which role do inter-organisational learning and internal knowledge exploitation play"?. Journal of Engineering and Technology Management, 53, 33-48. 2016.
25- Tsai, K. H., & Yang, S. Y. "Firm innovativeness and business performance: The joint moderating effects of market turbulence and competition". Industrial Marketing Management, 42(8), 1279-1294. 2013.
26- Zahra, S.A., Sapienza, H.J., Davidsson, P. "Entrepreneurship and dynamic capabilities: a review, model and research agenda". Journal of Management Studies43 (4), 917–955. 2006.
27- Porter, M. E. "Competitive strategy: Techniques for analyzing industries and competitors". Simon and Schuster. 2008.
28- Adams, R., Bessant, J., & Phelps, R." Innovation management measurement: A review". International Journal of Management Reviews, 8(1), 21-47. 2006.
29- Kraus, S., Rigtering, J. C., Hughes, M., & Hosman, V. "Entrepreneurial orientation and the business performance of SMEs: a quantitative study from the Netherlands". Review of Managerial Science, 6(2), 161-182. 2012.
30- Ballot, G., Fakhfakh, F., Galia, F., & Salter, A. "The fateful triangle: Complementarities in performance between product, process and organizational innovation in France and the UK". Research Policy, 44(1), 217-232. 2015.
31- Oeij, P. R., van der Torre, W., Vaas, F., & Dhondt, S. "Understanding social innovation as an innovation process: Applying the innovation journey model". Journal of Business Research, 101, 243-254. 2019.
32- Olson, E. M., Slater, S. F., & Hult, G. T. M. "The performance implications of fit among business strategy, marketing organization structure, and strategic behavior". Journal of marketing, 69(3), 49-65. 2005.
33- Tidd, J. "A review of innovation models". Imperial College London, 16. 2006
34- Maine, E., Lubik, S., & Garnsey, E. "Process-based vs. product-based innovation: Value creation by nanotech ventures". Technovation, 32(3), 179-192. 2012.
35- Tidd, J. Gaining momentum: "Managing the diffusion of innovations" (Vol. 15). World Scientific. 2010.