مدیریت مبتنی بر شواهد: پلی بر شکاف علم مدیریت و عمل مدیر
محورهای موضوعی : مديريت تکنولوژي
1 - دانشگاه صنعتی مالک اشتر
کلید واژه: شواهد, طبقه‌بندی شواهد, عملکرد مبتنی بر شواهد, مدیریت مبتنی بر شواهد, مدل ,
چکیده مقاله :
نگرانی مشترکی بین صاحب‌نظران مدیریت وجود دارد که پژوهش‌های این حوزه نتوانسته بر کنش‌ها و اقدامات مدیریتی به طور موثر تاثیرگذار باشد. منشا این نگرانی آن است که اتکای استدلال‌های تصمیم‌گیری در سازمان بر تجربه و شهود شخصی مدیر و یا نظرسنجی شورای مدیریت سازمانی، تضمین‌کننده تحقق اهداف سازمان نخواهد بود. مدیریت مبتنی بر شواهد به عنوان راه‌حل این مشکل، عبارت است از ترکیب بهترین شواهد حاصل از نظریات، دستاوردهای پژوهشی و تحقیقات حوزه مدیریت به منظور اتخاذ بهترین تصمیمات در حوزه سازمانی. ادبیات موضوعی در این باره در طی دهه اخیر افزایش قابل توجهی داشته، اما در داخل کشور توجهی بدان نشده است، چنان‌که به سختی می‌توان به مقاله‌ای فارسی در این باره دست یافت. هدف این یادداشت معرفی مدیریت مبتنی بر شواهد و ارائه راهکاری است تا مدیریت‌ها بیش‌از پیش نتیجه‌محور و مبتنی بر شواهد باشند. این تحقیق از نظر هدف، کاربردی، از نظر نوع، کیفی و با توجه نحوه گردآوری داده‌ها، کتابخانه‌ای (مطالعات ثانویه از نوع فراترکیب) و مبتنی بر مطالعه منابع اطلاعاتی برخط است. مقاله با پذیرش این فرض که کمبود آگاهی مدیران از رویکرد مبتنی بر شواهد موجب شده این مفهوم کمتر مورد توجه قرار گیرد، با بررسی ادبیات موضوعی درباره شاهد و طبقه‌بندی شواهد، و هم‌چنین مدیریت مبتنی بر شواهد، مدلی پنج مرحله‌ای (چه چیزی نیاز است بدانیم؟؛ پیدا کردن شواهد؛ دست‌یابی به بینشی که مورد نیاز است؛ ارتباط‌دادن پیام؛ و تصمیم‌گیری مبتنی بر شواهد درست) ارائه می‌دهد.
The practical relevance of management research is an ongoing concern for many management scholars. The source of this concern is that arguments relying on experience and intuition for decision making by the individual manager or Organizational Management Council poll, would not guarantee achieving organizational goals and realization of the organizational programs. Evidence-based management as a solution to this problem is to combine the best evidence of ideas, research results and research organization in the field of management to make the best decision. The literature on this subject has had a significant increase in the last decade, yet Iran has not been considered, thus, it is difficult to find a Persian article on the subject. The purpose of this paper is to introduce evidence-based management and to provide a mechanism for management more evidence-based and result-oriented than ever. This research has a practical objective, in terms of nature, quality and library method of data collection (secondary studies, meta-synthesis) and is based on an online study of information sources. The article by hypothesizing the premise that managers’ lack awareness of evidence-based approach has led to this concept to be less considered. By reviewing the literature on evidence and classification of evidence, as well as evidence-based management, we offer a five-step model: “What do we need to know?; Finding the evidence; Getting the needed insights ; Communicating the message; Making the right evidence -based decisions”.
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