طراحی مدل اکوسیستم کسب وکار دیجیتال با رویکرد آموزش الکترونیکی با استفاده از روش مدل‌سازی معادلات ساختاری
محورهای موضوعی : اکوسیستم‌های کارآفرینی و نوآوری
یوسف سپهری آزاد
1
,
مرتضی موسی خانی
2
*
,
علی داوری
3
1 - دانشگاه آزاد اسلامی قزوین
2 - دانشگاه آزاد اسلامی تهران
3 - دانشگاه تهران
کلید واژه: اکوسیستم, کسب وکار الکترونیکی, اکوسیستم دیجیتال, اکوسیستم کسب وکار دیجیتال, اکوسیستم یادگیری, اکوسیستم یادگیری دیجیتال,
چکیده مقاله :
با عنایت به اینکه شکاف قابل توجهی در مفهوم‌سازی اکوسیستم کسب وکار دیجیتال با رویکرد آموزش الکترونیکی وجود دارد، این مقاله یک چارچوب مفهومی اکوسیستم کسب وکار الکترونیکی آموزشی در عصر دیجیتال را با تلفیق دو مفهوم: اکوسیستم کسب وکار دیجیتال و اکوسیستم یادگیری دیجیتال (آموزش الکترونیکی) معرفی نموده و به منظور طراحی و تبیین مدل اکوسیستم کسب وکار دیجیتال با رویکرد آموزش الکترونیکی به اجرا درآمده است، لذا این پژوهش از نظر جهت‌گیری، بنیادی و از نظر هدف، اکتشافی است و با به‌كارگيري رویکرد توصیفی- همبستگی برای مرحله کمی به تحليل داده‌ها مي‌پردازد. در این پژوهش، مدل مفهومی با جمع‌بندی نظریات با استفاده از روش‌های مرورکتابخانه‌ای، نظرات خبرگان و با بررسی مطالعات صورت گرفته در کسب وکارهای دیجیتال و آموزش الکترونیکی (آموزش مجازی)، ابعاد، عوامل و مؤلفه‌های تأثیرگذار بر طراحی مدل اکوسیستم کسب وکار دیجیتال با رویکرد آموزش الکترونیکی، انتخاب و استخراج شده و براي طراحی پرسشنامه، شاخص‌هاي مربوطه و مدل مفهومی پیشنهادی استفاده گردیده است. در بخش یافته‌های استنباطی و آزمون فرضیه‌ها، از تکنیک تحلیل عاملی تأییدی و تکنیک مدل‌یابی معادلات ساختاری استفاده شد. در این پژوهش به کمک نرم‌افزار SmartPLS2 داده‌ها مورد تجزیه و تحلیل قرار گرفتند. حداکثر سطح خطای آلفا جهت آزمون فرضیه‌ها 05/0 در نظر گرفته شد.که در نتیجه چارچوب اکوسیستم کسب وکار دیجیتال با رویکرد آموزش الکترونیکی در عصر دیجیتال مبتنی بر ابعاد و مفاهیم: فناوری (زیرساخت‌ها)، عوامل فرهنگی و اجتماعی، افراد (استعدادها)، سواد اطلاعاتی، دولت و قوانین و مقررات، شبکه‌ها و تعاملات، ذینفعان (بازارها و مشتریان)، عوامل محیطی، سرمایه، مساعدت‌های مالی، عوامل تجاری، عوامل سازماني، عوامل آموزشی، نوآوری، پشتیبانی، ارزشیابی معرفی می‌گردد.
Given that there is a significant gap in the conceptualization of e-learning business ecosystem with e-learning approach, this paper introduces a conceptual framework of e-learning business ecosystem in the digital age by combining two concepts: digital business ecosystem and e-learning ecosystem. In order to design and explain the model of digital business ecosystem, the e-learning application has been implemented. Therefore, this research is fundamental in terms of orientation and exploratory in terms of purpose, and uses a descriptive-correlation approach to analyze the data for a quantitative stage. In this study, a conceptual model was developed by summarizing theories using library review methods, expert opinions and by reviewing studies conducted in digital businesses and e-learning (virtual education), dimensions, factors and components affecting the design of digital business ecosystem model. E-learning has been selected and extracted and the relevant indicators and the proposed conceptual model have been used to design the questionnaire. In the inferential findings and hypothesis testing section, the confirmatory factor analysis technique and the structural equation modeling technique were used. In this study, data were analyzed using SmartPLS2 software. The maximum alpha error level for testing the hypotheses was considered 0.05. As a result of the framework of the digital business ecosystem with the e-learning approach in the digital age based on dimensions and concepts: technology (infrastructure), cultural and social factors, individuals (talents), Information literacy, government and regulations, networks and interactions, stakeholders (markets and customers), environmental factors, capital, financial assistance, business factors, organizational factors, educational factors, innovation, support, evaluation are introduced.
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