Application of Framing for Enhancing Elites Participation in Electronic Idea Bank

Subject Areas : Innovation and Invention

Behrooz Zarei ¹ , Fateme Saghafi ^{2
*} , Amir Emami ³

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Received: 2014-08-20 Accepted : 2014-08-20 Published : 2010-09-20

Keywords: Framing, mental model, idea bank, prospect theory,

Abstract :

Establishment of elites database for receiving the experts' and elites' ideas to solve the problems of society will enhance the efficiency of public projects investments. In the paper, a theory based on elite's cognitive psychology to create optimal cooperation with the idea bank will be presented as framing. For this purpose, elites' mental models were extracted from interviews with them based on framing method. Then simulation of framing format for elites who have the ability to present ideas in an electronic idea bank was conducted by the questionnaire. The results of research show the effects of farming in idea bank. The results showed that the behavior of elites can be predictable based on framing effects. Using the results of this paper for classifying the rewards portfolio of people with the help of framing theory will reduce the cost of electronic idea bank.

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Application of Framing for Enhancing Elites Participation in Electronic Idea Bank