Marketing activities in Small and Medium technology enterprises
Subject Areas : Technology Transfer and Commercialization of Researches
Keywords: Small and medium enterprises have a central role in economic development and it is proposed about 80% of world economic growth is due of them. However, a high percentage of small enterprises are failed very soon. In high-tech field due to dependence on investment and the need for high initial investment, this kind of firms are faced with more difficulties. Lack of knowledge and marketing skills is one of the main reasons for the failure of these companies. It is obvious that marketing is the most important key element for success of technology-based small and medium enterprises and it should be a priority in their activities. The aim of this study is to identify marketing challenges in small and medium-sized technology based companies based on previous studies and experiences in Iranian Science and Technology Parks and Technology Incubators., Small and Medium technology enterprises, Technology Incubator, Success factors, , , , ,
Abstract :
Small and medium enterprises have a central role in economic development and it is proposed about 80% of world economic growth is due of them. However, a high percentage of small enterprises are failed very soon. In high-tech field due to dependence on investment and the need for high initial investment, this kind of firms are faced with more difficulties. Lack of knowledge and marketing skills is one of the main reasons for the failure of these companies. It is obvious that marketing is the most important key element for success of technology-based small and medium enterprises and it should be a priority in their activities. The aim of this study is to identify marketing challenges in small and medium-sized technology based companies based on previous studies and experiences in Iranian Science and Technology Parks and Technology Incubators.