The Effect of Innovation Ambidexterity on Export Knowledge and Performance of new Products in Export Markets
Subject Areas : Innovation and Inventionمصطفی ابراهیم پور ازبری 1 * , میلاد هوشمند چایجانی 2 , محسن اکبری 3
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Abstract :
Export is one of the most important economic activities in the success of firms that has attracted attention of researchers and strategists. This attention is because of the convenience in using this strategy in entering in other international markets and due to benefits of export in development firms. This has motivated firms to acquire export knowledge and train it in their companies in order to guarantee their successful performance in expert. Ambidexterity is an approach that can be effective in terms of creating export knowledge. Ambidexterity, (with two dimensions of exploitation and exploration) in export companies, helps organizations to use export knowledge more effectively and efficiently, in other words ambidexterity can help export companies acquire learning capabilities as a learning organization. As a result, this learning capability can lead to more proper new products in competition. This paper investigates the effect of innovation ambidexterity on export knowledge and new product performance. In literature section we reviewed export and competition in international markets, innovation, export knowledge and competition power, ambidexterity and its dimensions and new product development. After reviewing the literature, we created a model based on the literature and experts views. Experts verified our model and the proposed hypotheses after some discussions. Our proposed model shows that ambidexterity and its dimensions has a positive effect on export knowledge and an effect on export performance while export knowledge has a positive effect on export knowledge.