Pathology of Creative Industries Based On User Innovation Approach
Subject Areas : Innovation and Inventionelnaz siavashi 1 * , najme jooriyan 2 , behnaz siavashi 3
1 - University of Tehran
2 - University of Tehran
3 - University of Tehran
Keywords: User Innovation Strategies of User Innovation Creative Industries Challenges of Creative Industries,
Abstract :
In the last few years, creative industries are known as a productive system and their policies are taken into attention. The value of creative industries’ economic is higher than producing cultural merchandises, and it could be developed as a facilitation and an active role for changeable process in entire the economic. Based on researchers’ approach, innovation and creativity are the essential infrastructure for implementing the defended economic and for activating the industrial companies. The users are the main resource of creative ideas of new services and new productions. The main important change in innovation process is created by users since the revolution industry, and it is also turned to be a very powerful approach. It is clear that, when the user starts to be an innovative one, he/she can develop what he/she exactly wants. This research with considering the new approach to creative industries tries with introducing the creative industries and innovative users, recognize the upcoming challenges of these industries. Furthermore, by considering the strategies of user innovation categorize, the challenges and offer the solutions to the challenges. This study uses the descriptive- analysis methodology to reach to the mentioned goals. As a result, it should be described that users’ collaboration on creative industries has upward trend. Also the way that users selected the innovative policies has impact on the organizations strategies and their upcoming challenges. In this situation, it would be great if policy makers have special attention to the situation of creative industries in Iran with considering their challenges.
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