Investigating the Impact of Digital Economy on Marketing on Export Development and Economic Growth of Hamedan Capillary Functions Approach
Subject Areas : Technology Transfer and Commercialization of Researches
ali panahi fard
1
,
Mohammad piri
2
*
,
Saeed KiyanPour
3
1 - malayer university
2 - Malayer University
3 - PAYAME NOOR
Keywords: Digital Economy, Marketing, Export, Economic Growth, Capillary Functions Approach.,
Abstract :
One of the most important and influential areas, both in terms of its impact on the economic sector and marketing potentials, and considering the socio-cultural effects, is the development of communication technologies and, consequently, the expansion of digital dimensions such as economics. This wide range of ICT-based e-marketing and its subset, e-commerce, along with algorithmic decision-making in marketing, collectively called algorithmic economics, covers the use of automated digital technologies in production. In this study, the impact of the digital economy on marketing, export development, and economic growth of Hamedan during the years 1391-1399 (2012-2020) has been investigated. According to the results of this study, there is a positive relationship between the digital economy and economic growth, as well as between the digital economy and exports in Hamedan province. In other words, there is a transmission effect. Regarding the first hypothesis, the digital economy index shows a positive and significant relationship to the economic growth of the province. This indicates that with increased investment in the digital economy, the province's exports will also increase. In addition, the second hypothesis suggests that any economic boom influenced by digital technologies affects the province's export development. Regarding export dependence and the digital economy, it can be said that a capillary analysis was chosen, which describes the asymmetric dependency structure effectively.
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