• List of Articles


      • Open Access Article

        1 - Identifying and Ranking Negotiable Items with Startups from Venture Capitalists' Perspective
        Rahi Zandifar DANIAL DANA
        Venture capital is a tool for funding innovative and knowledge-based companies. The degree of importance that venture capitalists place on negotiable items is one of the challenges associated with this type of investment. Furthermore, investors' flexibility is a crucial More
        Venture capital is a tool for funding innovative and knowledge-based companies. The degree of importance that venture capitalists place on negotiable items is one of the challenges associated with this type of investment. Furthermore, investors' flexibility is a crucial component of the VC investment process. The purpose of this research was to identify and rank what venture capitalists consider negotiable with startups. For this purpose, the negotiable items were identified through a literature review and then the validity of the questionnaires was evaluated and approved by experts. Consequently, the data of 26 experts in the field of the venture capital industry in Iran is collected through two questionnaires on a 5-point Likert scale. Reliability was determined using Cronbach's alpha. Therefore, the research method was a descriptive survey based on the nature and data collection, and in terms of purpose, it was a practical development. Finally, the data were analyzed and ranked using multi-criteria decision-making algorithm (Shannon’s entropy and TOPSIS) based on the degree of importance and flexibility attributes. According to the findings of this study, these negotiable items fell into the descending order based on two criteria including importance and flexibility: preferred stock, board control (control rights), pro-rata rights, investment amount, valuation, performance indicator, liquidation preference rights, ownership stake, information rights, vesting, anti-dilution rights, tag-along rights, drag-along rights, option pool, dividends, participation rights, pay to play provisions and redemption rights (repurchase rights). Manuscript profile
      • Open Access Article

        2 - Critical success factors of startups based on modern technology; A systematic review
        Nasser Safaie Saeid Zamani
        Today, start-ups are considered as a part of the important and key socio-economic groups in the economies of different countries. Meanwhile, statistics show that more than 80% of startups fail in the first year of their establishment. Identifying important success fact More
        Today, start-ups are considered as a part of the important and key socio-economic groups in the economies of different countries. Meanwhile, statistics show that more than 80% of startups fail in the first year of their establishment. Identifying important success factors in starting startups reduces the risk of failure and thus increases their chances of success. The present article is a review-library study on the key success factors of startups based on modern technology. Today, startups are an important phenomenon in the world economic community. The process of formation and change of this phenomenon over the years is examined in this research and an attempt has been made to provide a picture of the most important issues in the think tank of startups, which confirms the change and evolution of this phenomenon from 1984 to 2022. For this purpose, by searching the articles of reputable world journals and filtering them based on the subject of this research, 159 articles were finally selected. In the next step, the meaning of startup success was extracted and expressed by researchers and the success factors were divided into three categories: organizational, individual and external. These variables were identified in 46 different categories and presented in the attached table. The results of this research will help the founders of startups to take a more open view of establishing and scoring their company in a competitive market. Manuscript profile
      • Open Access Article

        3 - Entrepreneurial intelligence: a mediating role in the relationship between CRM and organizational performance
        alireza zamanian maryam hafezian mohsen hafezian
        Customer relationship management is a strategic concept that creates customer loyalty, satisfaction, retention and profitability for the organization. Many studies also emphasize the effect of entrepreneurial intelligence on financial and economic intelligence. In this More
        Customer relationship management is a strategic concept that creates customer loyalty, satisfaction, retention and profitability for the organization. Many studies also emphasize the effect of entrepreneurial intelligence on financial and economic intelligence. In this regard, the present study explained the relationship between customer relationship management and entrepreneurial intelligence mediation on the performance of the organization in the managers and employees of the cultural department of Sari Municipality. The present research method is descriptive and in the form of a causal model examined the relationships between variables. The statistical population of the present study is 270 employees of the cultural sector municipality and its affiliated organizations from which 150 questionnaires were collected through random sampling. Data collection tools were the standard Customer Relationship Management Questionnaire (2005), the Kaplan and Norton Organizational Performance Questionnaire (2001) and the Entrepreneurial Entrepreneurship Questionnaire. The method of data collection was field and content validity method was used to validate the questions and Cronbach's alpha method was used to measure the reliability of the variables. Then, the data were analyzed using AMOS software version 24 and structural equation model. Finally, the results confirmed all research hypotheses. Employee entrepreneurial intelligence mediation in the impact of customer relationship management and organizational performance was confirmed and focus on key customers is the most influential component of customer relationship management on organizational performance. Organizational CRM, technology-based CRM and knowledge management came in next. Manuscript profile
      • Open Access Article

        4 - The Effects of Entrepreneur’s Characteristic on Entrepreneurial Marketing (Case Study: Fars Science and Technology Park)
        mohammad javad naeiji یدالهی yadollahi
        Despite entrepreneurial marketing being cited as one of the most important requirements for success of SMEs and startups, literature reveals few academic studies dealing with antecedents of entrepreneurial marketing. To contribute to the research gap, the purpose of thi More
        Despite entrepreneurial marketing being cited as one of the most important requirements for success of SMEs and startups, literature reveals few academic studies dealing with antecedents of entrepreneurial marketing. To contribute to the research gap, the purpose of this paper is to investigate the effect of entrepreneur’s characteristic on entrepreneurial marketing with considering the mediator role of network structure and communication. The study is descriptive-correlation and in terms of purpose is an applied research. The statistical population of this study is companies in Fars Science and Technology Park. Data are collected from 110 companies and are analyzed by using structural equation model (SEM). The results show that entrepreneur characteristics not positively direct influence entrepreneurial marketing. However, findings support the indirect effect of entrepreneur characteristics through mediating path of network structure and communication. In other words, if entrepreneur characteristics facilitate networks and communication, they will improve entrepreneurial marketing. SMEs and knowledge based companies that interested in improving entrepreneurial marketing practices should enhance individual characteristics that can be help developing network structure and communication. The study contributes to the existing research about the role the entrepreneur can have in the firm’s ability to develop entrepreneurial marketing activities. Also, these results could be used for understanding entrepreneurial marketing dynamics and structure based on the interactive relations between antecedents to improve entrepreneurial marketing. From a practical viewpoint, the study has found that entrepreneurial marketing is based on networking and communicating. Manuscript profile
      • Open Access Article

        5 - Identifying and prioritizing the dimensions of technological entrepreneurship ecosystem in conversion industries of Golestan province by combined fuzzy Delphi and Swara methods
        Ali Soukhtanlou abdolghani rastegar Hadi Sanaeepour
        Economy of Golestan province; It is based on the production of agricultural products; In such a way that the high rank of agricultural production, high share of employment as well as favorable geographical conditions; It has created numerous entrepreneurial opportunitie More
        Economy of Golestan province; It is based on the production of agricultural products; In such a way that the high rank of agricultural production, high share of employment as well as favorable geographical conditions; It has created numerous entrepreneurial opportunities in the field of agriculture and conversion industries. Take advantage of these opportunities; It takes place in the context of the entrepreneurial ecosystem, which has been considered by planners and policy makers of entrepreneurship development in recent years. The purpose of this study is identify and prioritize the dimensions of technological entrepreneurship ecosystem in the conversion industries of Golestan province, which was done by a mixed exploratory method in two qualitative and quantitative steps. In the qualitative step of the research, library studies, internet searches and interviews with technological entrepreneurship experts were used, and using the content analysis method; Dimensions of technological entrepreneurship ecosystem were identified. Then, using fuzzy Delphi method in three rounds, the dimensions were evaluated by experts. Dimension prioritization was also done using Swara method. Because any entrepreneurial ecosystem; It has its own dimensions, features and coordinates, so to plan to improve the situation of conversion industries in Golestan province, it was necessary to know the characteristics of the technological entrepreneurship ecosystem in this industry, which based on the research findings; Knowledge-based entrepreneurial structures of science and technology parks; Growth centers and university research centers; Business clusters; Financing; Legal issues and recruitment; Technology transfer and commercialization were identified as the most important dimensions. Manuscript profile
      • Open Access Article

        6 - Design and validation the model of technological platforms capabilities in the cosmetics industry
        Seyed rasoul  Hoseini Tooraj sadeghi Ali   Hosseinzadeh ساحل فرخيان
        A company's performance depends on its ability to produce a steady stream of new products and the rapid return on large investment costs. Therefore, it is important to adopt product production strategies based on the platform and utilize its capabilities. Therefore, the More
        A company's performance depends on its ability to produce a steady stream of new products and the rapid return on large investment costs. Therefore, it is important to adopt product production strategies based on the platform and utilize its capabilities. Therefore, the purpose of this study was to design and validate the capabilities of technological platforms. The method of the present study is based on a mixed approach and qualitatively and quantitatively in the inductive paradigm. The qualitative population studied in the present study consists of 16 university professors in the field of business management, business management and information technology management. In a small part, managers, supervisors and companies active in the cosmetics industry were included as the statistical population of this study. In order to validate the research model, 150 questionnaires were distributed among the quantitative community. Validation of the present research model was performed using structural equation modeling with partial least squares approach using SMART-PLS software. The analysis of the interview data using the data-based method was based on the systematic approach of Strauss and Corbin (1998) , based on three stages of open, axial and selective coding. This study also showed that causal conditions have a positive and significant effect on the central phenomenon of supply chain integration and organizational integration, the central phenomenon on strategies and strategies on outcomes. Also, the impact of the central phenomenon of research on strategies has been adjusted by the contextual conditions and intervening factors. Manuscript profile
      • Open Access Article

        7 - Drivers and inhibitors of the diffusion of "near field communication" technology in the mobile phone payment system in Iran
        Mehran Madady mohammadali keramati Hossein Moinzad Seyed Abdollah  Amin Mousavi
        The main purpose of this research, which is taken from the doctoral thesis, is to measure the intention to use NFC technology in the mobile phone payment system in Iran based on the technology readiness model and also to identify the drivers and inhibitors of using this More
        The main purpose of this research, which is taken from the doctoral thesis, is to measure the intention to use NFC technology in the mobile phone payment system in Iran based on the technology readiness model and also to identify the drivers and inhibitors of using this technology in the banking system and economy of the country. From the point of view of the purpose, this research is practical and the research method used includes the study of available sources, forming a group of experts, conducting interviews and summarizing the views and applying them in the implementation of the research process, as well as surveying the views of users through a questionnaire, and from The partial least squares method is used to analyze the structural equations. In this research, the indicators of the technology readiness model (innovation, optimism, discomfort and insecurity), the positive (responsiveness, intelligence) and negative (unavailability) characteristics of technology, as well as the technology acceptance model (perceived ease of use and perceived benefit) are used. In order to evaluate the factors affecting the intention to use NFC technology in the mobile phone payment system and to extract the driving and inhibiting factors of its diffusion. The results of this research show that innovation, optimism and responsiveness have a positive effect on the intention to use NFC technology in the mobile payment system and are considered driving indicators, but insecurity and the lack of access to technology are inhibiting factors. Application and intention to use this technology Manuscript profile