Roshd -e- Fanavari: 2 (78)

Open Access Article

1 - Designing a Technological Entrepreneurship Model in Keshavarzi Bank
mohammadbagher rabbani mahmoodreza mostaghimi Ahmad Mehrabian Ibrahim Abbasi

Today, the use of technology in organizations as a solution to organizational problems has led to the emergence of a new concept: "technological entrepreneurship." Banks are considered one of the most influential organizations in the development of entrepreneurship in t More

Today, the use of technology in organizations as a solution to organizational problems has led to the emergence of a new concept: "technological entrepreneurship." Banks are considered one of the most influential organizations in the development of entrepreneurship in the country, and the advancement of technology has prompted the banking industry to utilize technological entrepreneurship to improve efficiency. Therefore, the aim of the current research was to design a technological entrepreneurship model for the Agricultural Bank. This research is applied in terms of purpose and descriptive-correlational based on the method. The statistical population in the qualitative stage comprised 20 experts who were selected by a purposeful judgment method. In the quantitative stage, there were 250 employees of the Agricultural Bank of Golestan province. The sample size was determined to be 152 people according to the Krejcie and Morgan table, and sampling was done using a simple random method. The Delphi method was used to identify factors, and the structural equation modeling method with Smart PLS3 software was used to design the model. The Delphi results showed that the effective factors on technological entrepreneurship include 36 components in the form of 7 dimensions: inter-organizational, structural, institutional, skill, managerial, market and customer interactions, and technology. Additionally, the results of structural equation modeling showed that inter-organizational (0.792), structural (0.841), institutional (0.846), skill (0.726), managerial (0.628), market and customer interactions (0.598), and technology (0.491) factors have a positive and significant effect on technological entrepreneurship. In conclusion, technological entrepreneurship is considered an important strategy for the Agricultural Bank to remain competitive in a highly dynamic environment. Manuscript profile

Open Access Article

2 - Identification and Prioritization of Emerging Technologies in Road Transportation Using Multi-Criteria Decision Making (MCDM)
mehrnoosh bastenegar Reza Pouya Nasrin Sakhaian Haji Mohammadi

In today's world, issues such as the depletion of energy resources, environmental pollution, the increase in material and spiritual damages caused by accidents, the supervision and management of intercity transportation, the increase in wasted time, and the rapid growth More

In today's world, issues such as the depletion of energy resources, environmental pollution, the increase in material and spiritual damages caused by accidents, the supervision and management of intercity transportation, the increase in wasted time, and the rapid growth of transportation demand in the world have become a serious problem in the road transportation sector. This is while the existence of smooth and safe transportation is one of the most fundamental infrastructures for development and increasing the level of well-being and social welfare in any country. On the other hand, the rapid growth of emerging technologies that play a driving role in various industries and economic sectors and guide the transportation industry towards becoming intelligent, increasing efficiency, and raising the level of service quality has attracted the attention of policymakers and planners in the country to use these emerging technologies to solve the serious problems in this field. Due to the limitations of resources, naturally, a comprehensive understanding and then prioritization of these technologies can be a step towards getting out of the current situation. In this research, an attempt has been made to identify emerging technologies in road transportation by conducting library studies and then prioritizing them using the multi-criteria decision-making method (TOPSIS). The results indicate that according to the indicators of national strategic goals in this sector, the "smart communication networks" technology ranks first, followed closely by "traffic automation" and "smart buses" technologies in the second and third ranks, respectively, with an index close to the first rank. Manuscript profile

Open Access Article

3 - Investigating the Impact of Digital Economy on Marketing on Export Development and Economic Growth of Hamedan Capillary Functions Approach
ali panahi fard Mohammad piri Saeed KiyanPour

One of the most important and influential areas, both in terms of its impact on the economic sector and marketing potentials, and considering the socio-cultural effects, is the development of communication technologies and, consequently, the expansion of digital dimensi More

One of the most important and influential areas, both in terms of its impact on the economic sector and marketing potentials, and considering the socio-cultural effects, is the development of communication technologies and, consequently, the expansion of digital dimensions such as economics. This wide range of ICT-based e-marketing and its subset, e-commerce, along with algorithmic decision-making in marketing, collectively called algorithmic economics, covers the use of automated digital technologies in production. In this study, the impact of the digital economy on marketing, export development, and economic growth of Hamedan during the years 1391-1399 (2012-2020) has been investigated. According to the results of this study, there is a positive relationship between the digital economy and economic growth, as well as between the digital economy and exports in Hamedan province. In other words, there is a transmission effect. Regarding the first hypothesis, the digital economy index shows a positive and significant relationship to the economic growth of the province. This indicates that with increased investment in the digital economy, the province's exports will also increase. In addition, the second hypothesis suggests that any economic boom influenced by digital technologies affects the province's export development. Regarding export dependence and the digital economy, it can be said that a capillary analysis was chosen, which describes the asymmetric dependency structure effectively. Manuscript profile

Open Access Article

4 - Identification of Organizational Capital and Its Evaluation in Covid-19 Conditions
hajieh rajabi farjad

The aim of the study was to identify organizational capital in the General Department of Documents and Property Registration in Khuzestan province and to evaluate it during the COVID-19 pandemic. The approach of this research is mixed (qualitative-quantitative) and appl More

The aim of the study was to identify organizational capital in the General Department of Documents and Property Registration in Khuzestan province and to evaluate it during the COVID-19 pandemic. The approach of this research is mixed (qualitative-quantitative) and applied. The statistical universe of the research in the qualitative part included 15 experts from the General Department of Documents and Property Registration in Khuzestan province, who were selected in a non-random and purposeful way. The statistical universe in the quantitative section consisted of 153 employees of this department, who were selected based on the Cochran formula and a relative stratified random method according to the table. The instrument for data collection in the qualitative part was interviews, and in the quantitative part, a questionnaire, whose validity and reliability were checked and confirmed. The information obtained in the qualitative section was analyzed using thematic analysis, and in the quantitative section using structural equation modeling with Max Kuda and Smart PLS software. The results showed that organizational culture, knowledge management, systems and processes of management, organizational structure, financial management, research and development, intra-organizational interactions, perceived job security, and physical capital were identified as organizational capitals. On the other hand, the results of the T-test showed that the categories of job security, physical capital, internal interactions, and management processes have not been properly considered. Although the averages of other components were somewhat better, the overall situation is not suitable for the General Department of Documents and Property Registration in Khuzestan province. Manuscript profile

Open Access Article

5 - The Effect of Aesthetics, Satisfaction from Augmented Reality Marketing on Travel Intention in Food Tourism Brand (Tehran City Case Study)
Yazdan Shirmohammadi Zahra Mehdipour Sinaei Soolmaz

One of the important aspects of tourism is paying attention to food, which restaurants should consider in various matters such as advertising. This research investigates the impact of experiential economics and satisfaction with augmented reality marketing on travel int More

One of the important aspects of tourism is paying attention to food, which restaurants should consider in various matters such as advertising. This research investigates the impact of experiential economics and satisfaction with augmented reality marketing on travel intention and shared social experiences in the food tourism industry in Tehran. This research is applied in terms of purpose and descriptive-correlational in terms of method. The statistical population comprises domestic tourists at tourist restaurants in Tehran, with a sample size of 384 individuals selected due to the unlimited population. The data collection tool was a standard questionnaire, whose face validity was confirmed by research experts, construct validity by factor analysis, and the reliability of variables by Cronbach's alpha coefficient. The overall Cronbach's alpha value for the questionnaire was 0.961. Using a random method, 384 usable questionnaires were collected. Data analysis was conducted using SPSS22 and Amos22 software. The results showed that aesthetics have a significant effect on entertainment, education, and escape from reality. Additionally, the positive and significant effect of entertainment, education, and escape from reality on satisfaction with augmented reality was confirmed. It was shown that escape from reality has a significant effect on shared social experience; however, the effect of escape from reality on satisfaction with augmented reality was not confirmed. Finally, the positive and significant effects of satisfaction with augmented reality and new brand experience on shared social experience, purchase intention, and credibility on new brand experience were confirmed. Manuscript profile

Open Access Article

6 - Presenting a Combined Model of SWOT Matrix and Confirmatory Factor Analysis in Determin.ing and Prioritizing Industry Strategies
mohsen pourqasem atiyeh safardoust Seyed reza Salami

Considering the importance and necessity of strategic planning to respond to a competitive environment, the purpose of this research is to formulate and prioritize the strategies of a large manufacturing company in the field of household appliances. To answer the resear More

Considering the importance and necessity of strategic planning to respond to a competitive environment, the purpose of this research is to formulate and prioritize the strategies of a large manufacturing company in the field of household appliances. To answer the research questions and identify internal and external factors and company strategies, all managers and senior experts related to the field in the company, approximately 70 people, were selected as the research community. To compile the SWOT matrix, some senior managers of the company were selected through purposeful sampling. In the next step, 65 questionnaires were distributed through random sampling, and finally, 57 questionnaires were collected and analyzed using confirmatory factor analysis in Smart PLS software. The findings of the research indicate that the company is in an acceptable position in terms of its strengths, but at the same time, the environmental threats are significant. Therefore, the proposed strategy for the company is a competitive strategy, which includes four sub-strategies: designing and developing new products with a focus on strategic and exclusive products, leveraging the experience and technical knowledge of experts to establish companies that produce high-end foreign spare parts with the aim of internalization, defining product quality improvement projects in line with customer needs, and increasing financial investment in the research and development department for product development. Manuscript profile

Open Access Article

7 - An Introspective Analysis of the Concept of Soft Total Quality Management with Emphasis on the Themes of Archetypes
Hamzeh Amin-Tahmasbi S. Sina Masoumi

Quality represents a philosophy, a combination of methods and practices, as well as a commitment to excellence, and has been considered in theoretical research as an important driver of sustainable competitive advantage. The concept of quality has evolved over time, mak More

Quality represents a philosophy, a combination of methods and practices, as well as a commitment to excellence, and has been considered in theoretical research as an important driver of sustainable competitive advantage. The concept of quality has evolved over time, making it a good time to reflect on the philosophy of quality. The concepts of quality management today are derived from human findings that have been experienced, evolved, and remembered throughout history. Therefore, the use of archetypes can lead to a better understanding of direct data from psychological experience and a better grasp of the soft and hard aspects of quality management. For this purpose, the qualitative method of introspection was used to analyze the archetypes related to these two dominant approaches. Twelve academic experts were interviewed about the concept of soft quality management, and a local model for soft quality management was presented. To measure the model, the quantitative method of path analysis was employed, and a questionnaire was developed based on the extracted components. This questionnaire was provided to the managers of 64 active economic units in Guilan province. The components extracted from library resources were analyzed, and three “normative” variables (expressing interpretations and explaining systems of common meanings among groups), “relational” variables (describing human relations within and outside the organization), and “structural” variables (determining patterns within the organization) were explained. According to experts, causal relationships between variables were defined and evaluated. The results of this study provide management guidelines and operational strategies in accordance with the analyzed dimensions of soft quality management. Manuscript profile

Open Access Article

8 - Designing the Model to Identify and Prioritize the Satisfaction Indicators of e-business Customers in Fuzzy Environment Using BWM and TOPSIS
Hamed Mohamadalizadeh Mohammad Javad Ershadi Arman Sajedinejad

Failure to properly manage limited resources can ultimately lead to failure for these businesses. These businesses play an important role in inventing new methods that lead to technological changes and increased production capacity. It can be said that such units are dr More

Failure to properly manage limited resources can ultimately lead to failure for these businesses. These businesses play an important role in inventing new methods that lead to technological changes and increased production capacity. It can be said that such units are driven by change and competition, as they alter the overall structure of the market. The creation and development of these businesses is an important policy for creating new jobs, accelerating economic improvement, and fostering the growth of countries. Therefore, special attention should be paid to new businesses. This research aims to identify important factors by examining different models of customer satisfaction as well as theses and papers in this field. By presenting an indigenous model, the research first uses the best-worst fuzzy method to weight the e-business customer satisfaction factors. Then, using a fuzzy TOPSIS technique, it examines one category of e-business, namely online stores, and ranks them in terms of customer satisfaction criteria. The results show that this model, with high computational efficiency and compatibility, highlights the priority of customer satisfaction factors. Additionally, communication and interaction criteria were ranked as the most important, followed by product and service quality, price/time, and sales and after-sales service. Interactions, value/time benchmarking, quality benchmarking, and ultimately sales and after-sales service warranty were identified as the best sub-criteria. Manuscript profile

Open Access Article

9 - A Systematic Review of the Technological Catch-up Concept Growth
علی بنيادی نائينی Ebrahim Souzanchi Kashani Hosein Gholizadeh

The present article is a systematic review of the growth of technological catch-up literature using advanced bibliometric techniques and a database derived from a collection of major studies based on a WOS search. The 5626 obtained documents were analyzed using both co- More

The present article is a systematic review of the growth of technological catch-up literature using advanced bibliometric techniques and a database derived from a collection of major studies based on a WOS search. The 5626 obtained documents were analyzed using both co-occurrence and co-citation criteria. The results show that the problem of technological catch-up appeared in the academic literature in the 1960s but only reached a considerable volume in the 1980s. It grew and expanded in the 1990s. At the beginning of its formation in the 1980s, there were two completely independent routes: macroeconomic growth and technological capabilities in developing countries, which became interconnected in the 1990s. In the following decade, firm-level studies developed with an emphasis on organizational capabilities, paving the way for extensive studies in the 2010s that examined the internationalization of later-stage companies. Thus, studies from macro-level economics with an emphasis on economic growth have clearly shifted to industry-level studies with an emphasis on internationalization and technological advancement. In this context, four intellectual clusters—economic growth, innovation systems, knowledge management, and industrial dynamics—are interacting. The main areas conducting research on technological catch-up are economics, business, and management. Technological catch-up can also be considered an interdisciplinary field involving other disciplines such as regional studies, environmental studies, operational research, and social sciences. The key terms associated with this field include innovation, research and development, and productivity. Manuscript profile

Open Access Article

10 - Designing an Entrepreneurial Marketing Model with an Approach to Improve Organizational Performance
javad motevali taher mohammadreza eghbal مجید فتاحی

The purpose of this research was to design an entrepreneurial marketing model aimed at improving performance. This study was conducted in a descriptive and exploratory manner. In the qualitative part, to identify the components, interviews were conducted with 10 academi More

The purpose of this research was to design an entrepreneurial marketing model aimed at improving performance. This study was conducted in a descriptive and exploratory manner. In the qualitative part, to identify the components, interviews were conducted with 10 academic experts in the fields of marketing and entrepreneurship, selected through a purposeful judgment method. The statistical sample in the quantitative section included 174 managers (high, middle, and operational) of the Social Security Organization, selected through simple random sampling. The findings of the qualitative section indicate that this model includes causal factors (entrepreneurial orientation, entrepreneurial mindset, entrepreneurial attitudes, opportunistic thinking), intervening factors (political, social, economic, cultural, nature of government organizations), contextual factors (personal values of entrepreneurial managers, entrepreneurial capabilities of managers, innovative marketing, ability to penetrate the structure, organizational structure, entrepreneurial cultural platform), strategies (re-engineering organizational processes, flexible organizational structure, dynamic marketing capacity building, creating a socially responsible organization, using social network marketing, creating new services), and consequences (optimization of decision-making, willingness to take risks, increasing the market value of the organization, improving organizational reputation, strategic dynamics, growth and excellence of the organization). Furthermore, entrepreneurial marketing has dimensions such as value orientation, customer orientation, innovation orientation, and entrepreneurship orientation. The findings of the quantitative section show that value orientation, customer orientation, innovation orientation, entrepreneurship orientation, and causal factors affect entrepreneurial marketing by 0.631, 0.741, 0.582, 0.489, and 0.551, respectively. Additionally, intervening and contextual factors and entrepreneurial marketing influence strategies by 0.350, 0.363, and 0.328, respectively, and strategies influence results by 0.719. Manuscript profile

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