Yazdan Shirmohammadi Articles List

List of Articles Yazdan Shirmohammadi

Open Access Article
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1 - Investigating the Impact of Augmented Reality Technology on the Psychological and Behavioral Inspiration of Online Store Customers
Yazdan shirmohammadi Mehrshad Fakharinia
10.52547/jstpi.21025.18.71.21

20.1001.1.17355486.1401.18.71.2.5

With the advancement of technology in the present century and the increasing number of online stores, the question that occupies the minds of sellers and marketers is how in this competitive environment and what technology can be used to further influence consumers of g More

With the advancement of technology in the present century and the increasing number of online stores, the question that occupies the minds of sellers and marketers is how in this competitive environment and what technology can be used to further influence consumers of goods and products. One of these new technologies that has the potential to inspire customer behavior is augmented reality. Augmented reality covers and integrates virtual information into the user's perception of the real world. Given the growing prospects of augmented reality technology in the global arena, companies are increasingly interested in using augmented reality in their advertising. This research provides more knowledge about the latent potentials of augmented reality technology in marketing. In this context, our argument is that the use of augmented reality technology in online store applications can lead to psychological and behavioral inspiration for customers to buy products. The statistical population of this research is the users of Digikala online store in the municipal office of Chahar district of Karaj with a sample size of 176 people and was evaluated with a questionnaire whose validity and reliability were confirmed. In order to analyze demographic data and extract central indicators, descriptive statistics and SPSS 24 software were used, and for analysis and analysis of inferential statistics, structural equation model and PLS2 Smart software were used. Findings indicate a positive and significant effect of the role of this technology on psychological and behavioral inspiration of customers Manuscript profile
Open Access Article
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2 - The effect of using augmented reality technology in marketing the tendency to overpay European tourists through the experience of persuasion, immersion and participation of tourists
Yazdan Shirmohammadi sinaei sinaei
10.61186/jstpi.37941.19.75.51

20.1001.1.17355486.1402.19.75.4.2

Augmented reality is an emerging field in the tourism and hotel industry. Augmented reality can affect the satisfaction and behavior of tourists. The present study investigates the effect of using augmented reality in marketing on the tendency of tourists to pay a price More

Augmented reality is an emerging field in the tourism and hotel industry. Augmented reality can affect the satisfaction and behavior of tourists. The present study investigates the effect of using augmented reality in marketing on the tendency of tourists to pay a price premium through the experience of persuasion, immersion and participation of tourists. In this study, the researcher examines the effects of two augmented reality empowerment factors, namely the embedding of augmented reality environment and simulated physical control of augmented reality on the motivational experiences of online tourists in virtual tourism destinations and the direct effects of immersion and immersion experiences of online tourists on their real willingness to pay a price premium in the pre-purchase stage. Examining the level of tourism participation is considered as a control variable that may affect the immersion and the real willingness of online tourists to pay a price premium. This is an applied research in terms of objectives and in term of method is descriptive. The questionnaire was used to collect research data and its validity and reliability were confirmed. The statistical population includes European tourists in Shiraz. The sampling method was convenient non-randomly. Manuscript profile
Open Access Article
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3 - The Effect of Transparency, Actors' Trust and Social Influence in the Adoption of Blockchain Technology in the Fourth Industrial Revolution (A Case Study of European Tourists)
Yazdan Shirmohammadi Nikooee Alireza sinaei sinaei
10.52547/jstpi.40694.19.73.43

20.1001.1.17355486.1401.19.73.13.3

The aim of this study was to investigate the effect of Facilitating Conditions, Transparency, Stakeholder Trust, Social Influence and Performance Expectancy on the Adoption of Blockchain Technology through the Intention to use Technology in the Tourism Industry; Case st More

The aim of this study was to investigate the effect of Facilitating Conditions, Transparency, Stakeholder Trust, Social Influence and Performance Expectancy on the Adoption of Blockchain Technology through the Intention to use Technology in the Tourism Industry; Case study: Travel Services Offices in Tehran which based on the practical purpose, based on The data collection time is survey. Its validity and reliability were confirmed. The reliability of the questionnaire was obtained by Cronbach's alpha test for the whole questionnaire at 0.76. The statistical population of this study includes managers and staff of travel service offices in Tehran and the sample size is 384 people and the sampling method is available. The data analysis method to evaluate the hypotheses is a simple, multiple and mediated regression model. According to the findings, Behavioral Intention, Performance Expectancy, Social Impact (Social Influence), Facilitating Conditions on Behavioral Expectations for Blockchain Adoption had a positive and significant effect, but Trust among Supply chain Stakeholders did not have a positive and significant effect on Behavioral Intention to use Blockchain. The findings of this research indicate that the activity of Iran's tourism industry, using blockchain as a communication platform to pay for services, has a positive and effective effect on foreign tourists. Manuscript profile
Open Access Article
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4 - Investigating the effect of perceived value on resistance to the adoption of blockchain technology in the tourism industry
yazdan shirmohamadi Mohadese kokabi Seyyed Mohammad Hadi Qazi Tabatabaei
10.61186/jstpi.41425.19.76.14

20.1001.1.17355486.1402.19.76.8.8

This study aims to provide a conceptual model to understand the factors affecting the resistance to the adoption of blockchain technology in the tourism industry by combining and developing previous models. This research used survey method using questionnaire tool to co More

This study aims to provide a conceptual model to understand the factors affecting the resistance to the adoption of blockchain technology in the tourism industry by combining and developing previous models. This research used survey method using questionnaire tool to collect information and also used structural equation modeling with Partial Least Squares (SEM-PLS) approach for statistical analysis. The findings of this research first develop the theoretical and theoretical relationship between concepts such as perceived value and resistance and secondly examine and study this relationship in the context in which managers and activists of the tourism sector operate. In the first stage, the conceptual model of this research is based on the model presented by Walsh et al [1]. The discussion about the research findings shows that the benefits of substitution in the minds of managers and activists of the tourism sector are much stronger than the costs of substitution of blockchain technology. Also, the simplicity of the infrastructure is one of the key factors that has a high impact on understanding the benefits of replacement as well as the perceived value. Examining the role of perceived functional advantage and perceived image in the formation of alternative benefits is one of the innovations of this research in the research related to the application of blockchain technology in the tourism sector. So it can be concluded that in order to reduce resistance to blockchain technology, managers should emphasize more on the advantages of this technology. Manuscript profile

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List of Articles Yazdan Shirmohammadi