In today’s competitive market environment and the global economic system, innovation is the key to success and survival of organizations. In such circumstance, businesses have found that obtaining sustainable competitive advantage is linked to their intellectual capital
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In today’s competitive market environment and the global economic system, innovation is the key to success and survival of organizations. In such circumstance, businesses have found that obtaining sustainable competitive advantage is linked to their intellectual capital and the way they manage this valuable asset. In addition, with regard to the rising concern about environment from consumers, governments and different societies all over the world, manufacturers invest in developing programs associated with developing green product, green brand, green technology and green innovation. Review of existing literature revealed that, with some exceptions, the phenomenon of green technological innovation and it’s relation to green intellectual capital have been neglected by organizational scholars. Accordingly, this study investigates the abovementioned relationship. The data in this paper were gathered from a sample of companies operating in oil, gas and petrochemical industry, in Khuzestan. A partial least square (PLS) based structural equation model approach were applied to assess the study conceptual model and hypotheses. The results suggest that all three dimensions of green intellectual capital in terms of structural capital, human capital and relational capital are positively related to green technological innovation.
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