قصد خرید

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Open Access Article
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1 - Analyzing the Influential Factors of Social Media on Insurance Decision Making
Mohsen Gharakhani Seyedeh OmSalameh pourhashemi
10.52547/jstpi.20918.17.67.41

20.1001.1.17355486.1400.17.67.4.2

Today, social media has greatly influenced the way we receive information and news. searching for information through social media by consumers has received more attentions than ever before. The purpose of this paper is to examine the factors influencing the purchasing More

Today, social media has greatly influenced the way we receive information and news. searching for information through social media by consumers has received more attentions than ever before. The purpose of this paper is to examine the factors influencing the purchasing decision-making process in the insurance industry. In this study, the quantitative method is used and the data is collected from 223 users who are followers of the fan pages of famous actors and athletes on social media. An online survey of users is conducted to examine the model, followed by at least one influential person. The collected data is analyzed using SPSS 23 and Smart PLS 3.0 statistical software. The results show the effects of influencers' posts, the other people's posts, and company's own posts on the intention to search for information and the effect of perceived value, perceived usefulness, brand image of the company and awareness of sales plans / marketing campaign on the intention to buy fans have a positive effect in a community who is a fan of Facebook brand pages. The study also showed that the search for information has a positive effect on consumer purchasing power. The findings of this study help to understand the importance of the selected factors in influencing the decision to buy consumers in the insurance industry. Manuscript profile
Open Access Article
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2 - Examining the Influencing Factors on Online Travel Purchase Intention, Using Technology Acceptance Model Extension
seyed mehdi mirmehdi Danial Molaei
10.52547/jstpi.21016.18.71.9

20.1001.1.17355486.1401.18.71.1.4

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize custo More

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize customers’ behavior and effecting factors to find their strength and weaknesses in marketing and find customers’ demands; this subsequently leads to customer loyalty and an increase in their profit. Previous researches largely concentrated on Davis’s technology acceptance model, theory of reasoned action and theory of planned behavior. In this research by using technology acceptance model, 10 hypotheses were tested to analyze their impact on online travel purchase. In this descriptive – survey research, a questionnaire consists of 35 questions distributed online. Validity of the questionnaire was confirmed by professors and experts’ comments and reliability was confirmed using Cronbach alpha. A sample of 250 were analyzed and the results indicate attitude, perceived usefulness, trust, and price have a meaningful relationship with online purchase intention. Secondly, perceived usefulness and trust have impact on attitude about online travel purchase. Separately perceived ease of use showed no significant relationship with attitude and online travel purchase. Results on perceived privacy suggest that it has a meaningful relationship with trust in online travel purchase, contrarily it has no significant impact on online travel purchase intention. . Manuscript profile

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List of Articles قصد خرید