Innovation in a company is the key to success and survival in a competitive environment. The current study provides insights into management of planning and marketing of innovative technologies such as wearable technology. Businesses with new ideas have to use strategic More
Innovation in a company is the key to success and survival in a competitive environment. The current study provides insights into management of planning and marketing of innovative technologies such as wearable technology. Businesses with new ideas have to use strategic approaches to identify and effectively communicate with innovators with the goal of successfully launching innovative products such as wearable smart products. They need to comprehand the importance of modernizers as crucial determinants of the adoption of smart wearable products. Therefore, The present research investigates the effects of innovativeness to a specific domain on exploratory purchasing behavior of the consumers of innovative products. The research method is analytical-survey, and its statistical population is the consumers of smart wearable products in Mashhad. A questionnaire was used to collect the initial data. Using the appropriate formulas, the sample size was determined 390. After gathering data, research hypotheses were analyzed using structural equation modeling and Amos software. The results of the research show that domain specific innovativeness has a positive and significant effect on the exploration purchasing behavior of smart wearable products, and all four hypotheses are confirmed. Finally, suggestions are also presented based on the results.
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Paying attention to the position and role of knowledge-based companies in advancing the country's economic and social goals is very important. On the other hand, the issue of dynamism and market turbulence in today's markets makes it even more important to pay attention More
Paying attention to the position and role of knowledge-based companies in advancing the country's economic and social goals is very important. On the other hand, the issue of dynamism and market turbulence in today's markets makes it even more important to pay attention to these businesses. The knowledge-based companies are based on innovation in business. However, the turmoil in markets and competition makes it important to pay attention to the dimensions of innovation strategies in different environmental conditions, and the business of students who do not consider innovation in line with environmental conditions may fail in innovation and will not perform well. The aim of this study is to investigate the strategic relationship between innovation strategies and business performance with the role of moderating market turbulence and environmental dynamics. The statistical population of this study includes 115 knowledge-based companies in East Azerbaijan province. In order to analyze the data, structural equation modeling method was used and the hypotheses were analyzed using AMOS software. The results showed that product innovation and process strategy have a positive relationship with business performance. However, the modification test results showed that process innovation performs better in high environment dynamics and product innovation in high market turbulence.
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