In recent decades, it is defined that innovation rules have a determinant role in technological evolution process. According to dynamic relationships between rules and innovation, it seems necessary to have a comprehensive look on the technological processes analysis. A More
In recent decades, it is defined that innovation rules have a determinant role in technological evolution process. According to dynamic relationships between rules and innovation, it seems necessary to have a comprehensive look on the technological processes analysis. According to increasing of usage and the effect of technology on the society especially in organizations, it is important to do socio-cultural studies in technology and science area. This study has evaluated informational technology field sociologically, in order to consider the effect of a range of the software renovation of old processes on Esfahan telecommunication customer system in the identity component. This research based on Anthony Giddnes Sociology theories, has determined the survey method and questionnaire technique by using 222 people who were selected through stratified sampling method and specified the relations. All analysis in descriptive and inferential statistics were done by Statistical Package for Social Science (SPSS). The results show that there are two meaningful straight relationships between the software renovation of old processes variable and the users values and theories variable (p<0.001) as well as the software renovation of old processes variable and the users basic trust variable (p<0.001). Also there are two other straight and meaningful relationships between the users values and theories variable and the users self-identity variable (p<0.02) as well as the users basic trust variable and the users self-identity variable (p<0.001). The users basic trust variable (β= 0.26, p<0.001) predicts the users self-identity variable.
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