List of Articles گردشگری

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  1 - Using Internet Of Things Technology For Make Smart Tourism Attractions And Destinations
  Khadije Kaveh Maryam Nekooeezade Moslem  Alimohammadlo
  10.52547/jstpi.20966.18.69.21
  20.1001.1.17355486.1400.18.69.10.5
  Given that tourism is one of the most important industries in the present era, the use of modern technologies to meet the needs of growth and development of this industry seems inevitable. On the other hand, today, in order to increase economic growth and job creation, More

  Given that tourism is one of the most important industries in the present era, the use of modern technologies to meet the needs of growth and development of this industry seems inevitable. On the other hand, today, in order to increase economic growth and job creation, countries are looking for appropriate investments in their tourism. The Internet of Things is a modern and Smart technology that has led to the transformation and development of this industry by entering tourism. Many countries have moved towards using this modern and smart technology in their cities and tourism destinations and have been able to get good results from it, considering the investments they have made in this field. In this regard, the present study has been conducted with the aim of research on the use of IoT technology to smarten tourism attractions and destinations in the country. In this article, based on a review study and thematic analysis of research related to the Internet of Things in tourism and smart tourism destinations, as well as interviews with experts in the field of tourism and the Internet of Things, the most important applications of this smart technology in tourism achievements that help to make tourism attractions and destinations smarter. The findings can lead to the awareness of tourism activists who are familiar with this modern and Smart technology, as well as provide the necessary background to create the appropriate infrastructure for the implementation of this technology in tourism, as well as the program. Provide long-term and suitable investments to achieve this. Manuscript profile
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  2 - Providing an IT commercialization model in online business by focusing on tourism industry
  Hamed Khatami Nejad mohammad ali nasimi Behzad Farrokh Seresht
  10.52547/jstpi.20993.18.70.32
  20.1001.1.17355486.1401.18.70.3.4
  One of the main reasons for the rapid development of technology in industrialized countries has been the attention to the commercialization process. Commercialization is a prerequisite for achieving competitive advantages and entering today's businesses in various fiel More

  One of the main reasons for the rapid development of technology in industrialized countries has been the attention to the commercialization process. Commercialization is a prerequisite for achieving competitive advantages and entering today's businesses in various fields of information technology. The purpose of this study is to present an IT commercialization model in online businesses. In order to conduct the research, the qualitative research approach and based on the data method of the foundation using semi-structured interviews with experts in the field of information technology commercialization have been used. The sample size included a total of 12 people by judgmental sampling method until theoretical saturation was achieved. Data encoding was performed using Max Kyoda software. Findings showed that commercialization of information technology in online businesses with 10 components including (economic factors, legal issues, structure, factors related to marketing, management factors, factors affecting business, political issues, cultural prerequisites , Business environment, technology management) were explained. It is suggested that in order to achieve successful commercialization in online tourism businesses, infrastructure indicators should be constantly monitored. Prioritize cultural support for the organization's commercialization activities, change and encourage consumer attitudes, and create a positive attitude toward information technology. Due to the lack of research in the field of commercialization of knowledge-based products, it is suggested to study the model of commercialization of knowledge-based products with emphasis on information technology. Manuscript profile
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  3 - Presenthing Metasynthesis and Interpretive Structural Modelling Approaches in Modeling the Cloud Business Intelligence in SMEs
  Fatemeh Hamidinava َAbdolhamid Ebrahimy ROOHALLAH SAMIEE HOSSEIN Dide Khani
  10.52547/jstpi.21027.18.70.49
  20.1001.1.17355486.1401.18.70.7.8
  Tourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces mainte More

  Tourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces maintenance and implementation costs for these businesses.The globalization of the markets requires the adaptation of the firm for business sustainability . Cloud deployments of BI and analytics platforms have the potential to reduce cost of ownership and speed time to deployment. In order to subsist, TSMEs have to take advantage of the new technology and new concepts for survival .The statistical population in the qualitative phase included 19 academics and experienced experts in the area of business intelligence .chosen by the purposive sampling approach. Further, in the quantitative phase, 393 people among the mangers of small and medium-sized enterprises in the Mazandaran Province, Iran, were participated. In the current study, the Meta-synthesis method has been utilized to identify the fundamental categories of business intelligence (BI). Fuzzy Delphi method (FDM) has been applied for parameter validation purposes, and eventually, the Cloud business intelligence model has been presented through exploiting the interpretive structural modeling. Final indices, 6 main factors, 27 sub-factors and 34 identifiers were obtained. In this regard, the data analysis process has been performed by MATLAB and MicMac software. Our research has shown that the two main themes of business stimuli and characteristics have the highest influence on other variables.. Manuscript profile
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  4 - Provide a Pattern Sustainable Tourism Development with Emphasis on Technology Commercialization in Iran
  shirin amirhosseini سید محمدرضا حسینی Roohalla samiee
  In today's era, many development planners and policymakers refer to tourism as the main pillar of economic development and believe that the basic method of tourism development is to achieve sustainable development, and the develop ent of sustainable tourism increases ta More

  In today's era, many development planners and policymakers refer to tourism as the main pillar of economic development and believe that the basic method of tourism development is to achieve sustainable development, and the develop ent of sustainable tourism increases tax revenues, exports and economic growth of countries. The aim of the this research was to present a model of sustainable tourism development with an emphasis on technology commercialization in Iran, which was done in a combined manner and is practical in terms of purpose and based on the descriptive-correlation method. Factors affecting the development of tourism were identified with an emphasis on technology commercialization based on in-depth interviews with 11 academic and organizational experts. The output of this stage was 35 components in the form of 4 dimensions: technology, economic, market awareness, laws and guidelines, That were leveled with interpretive structural modeling method and clustered with Mic Mac analysis, which was analyzed using Excel software. The results showed that the economic dimensions, market knowledge, rules and guidelines are in the first level, and the technological dimension is in the second level. The economic dimension is in the dependent cluster, the dimensions of market knowledge, rules and guidelines are in the linked cluster and the technology dimension is in the independent cluster. Based on the results of the research, it is suggested that information and communication technology tools should be seen in all official and unofficial tourism. Manuscript profile
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  5 - A Development for Sustainable Business Model of Ecolodges
  Hamid Hashemi mahmoud ziaei Vajhollah ghorbanizadeh mahmoud jomehpour
  10.52547/jstpi.36888.18.72.1
  20.1001.1.17355486.1401.18.72.7.2
  Considering the increasing development of ecolodges in Iran and also their role in the development of sustainable tourism, it seems that a comprehensive and successful business model for this socio-economic institution has not yet been introduced. The purpose of this st More

  Considering the increasing development of ecolodges in Iran and also their role in the development of sustainable tourism, it seems that a comprehensive and successful business model for this socio-economic institution has not yet been introduced. The purpose of this study is to identify the factors affecting the sustainability of ecolodges and propose a sustainable business model based on the knowledge of experts and managers of these businesses. The research method of this paper is qualitative and thematic analysis has been used with deductive approach and descriptive-inferential method. The required data has been provided through the analysis of semi-structured experts interviews. The research community has been the managers of successful ecolodges and knowledgeable university professors and experts in the field of entrepreneurship and tourism in the country. Purposeful judgmental sampling method was used to select the research sample and the interviews were continued until theoretical saturation. The research tools were semi-structured in-depth interviews as well as the results based on the themes obtained from the content analysis of scientific texts. The findings show that according to the proposed sustainable business model, ecolodges need to be integrated and important for all three dimensions of economy, community and environment in order to have long-term sustainability and survival. The results of this study show that the sustainability of new businesses and ecolodges depends on adopting a diverse income portfolio and trying to achieve benefits in three dimensions: economic, socio-cultural, environmental, in other words, attention to the benefits, people and land. Manuscript profile
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  6 - The effect of using augmented reality technology in marketing the tendency to overpay European tourists through the experience of persuasion, immersion and participation of tourists
  Yazdan Shirmohammadi sinaei sinaei
  10.61186/jstpi.37941.19.75.51
  20.1001.1.17355486.1402.19.75.4.2
  Augmented reality is an emerging field in the tourism and hotel industry. Augmented reality can affect the satisfaction and behavior of tourists. The present study investigates the effect of using augmented reality in marketing on the tendency of tourists to pay a price More

  Augmented reality is an emerging field in the tourism and hotel industry. Augmented reality can affect the satisfaction and behavior of tourists. The present study investigates the effect of using augmented reality in marketing on the tendency of tourists to pay a price premium through the experience of persuasion, immersion and participation of tourists. In this study, the researcher examines the effects of two augmented reality empowerment factors, namely the embedding of augmented reality environment and simulated physical control of augmented reality on the motivational experiences of online tourists in virtual tourism destinations and the direct effects of immersion and immersion experiences of online tourists on their real willingness to pay a price premium in the pre-purchase stage. Examining the level of tourism participation is considered as a control variable that may affect the immersion and the real willingness of online tourists to pay a price premium. This is an applied research in terms of objectives and in term of method is descriptive. The questionnaire was used to collect research data and its validity and reliability were confirmed. The statistical population includes European tourists in Shiraz. The sampling method was convenient non-randomly. Manuscript profile
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  7 - Examining the role of influencing factors on value co-creation through technologies equipped with artificial intelligence and knowledge management in the tourism industry
  Mohammad bashokouh Iman Ghasemi hamedani
  10.61186/jstpi.40640.19.75.42
  20.1001.1.17355486.1402.19.75.7.5
  In the 21st century, the growth of new technologies, especially in tourism, is inevitable. The development of information and communication technology has also caused significant changes in tourism behavior. The current research is devoted to the analysis of the effecti More

  In the 21st century, the growth of new technologies, especially in tourism, is inevitable. The development of information and communication technology has also caused significant changes in tourism behavior. The current research is devoted to the analysis of the effective factors on value co-creation through technologies equipped with artificial intelligence and knowledge management in the tourism industry. This research is descriptive-correlation type. The statistical population of the research consists of employees and experts of the tourism industry, and 190 sample members were randomly selected. Data were analyzed using spss software and partial least squares method and Smart PLS software. were analyzed. Customer-based factors with a coefficient of 0.364 on the effectiveness of value co-creation, technology equipped with artificial intelligence with a coefficient of 0.802 on customer-based factors and with a coefficient of 1.097 on the effectiveness of value co-creation, and finally knowledge management with a coefficient of 0.540 The effectiveness of value co-creation has a significant impact. And customer-based factors with a coefficient of 0.292 were able to mediate the relationship between technology equipped with artificial intelligence and the effectiveness of value co-creation. Examining the results of this research showed that the significant effect of customer-based factors, technologies equipped with artificial intelligence and knowledge management on the effectiveness of value co-creation was confirmed. And customer-based factors were able to mediate the relationship between AI-enabled technologies and value co-creation effectiveness. Finally, technologies equipped with artificial intelligence were able to mediate the relationship between customer-based factors and the effectiveness of value co-creation. Manuscript profile
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  8 - The Effect of Transparency, Actors' Trust and Social Influence in the Adoption of Blockchain Technology in the Fourth Industrial Revolution (A Case Study of European Tourists)
  Yazdan Shirmohammadi Nikooee  Alireza sinaei sinaei
  10.52547/jstpi.40694.19.73.43
  20.1001.1.17355486.1401.19.73.13.3
  The aim of this study was to investigate the effect of Facilitating Conditions, Transparency, Stakeholder Trust, Social Influence and Performance Expectancy on the Adoption of Blockchain Technology through the Intention to use Technology in the Tourism Industry; Case st More

  The aim of this study was to investigate the effect of Facilitating Conditions, Transparency, Stakeholder Trust, Social Influence and Performance Expectancy on the Adoption of Blockchain Technology through the Intention to use Technology in the Tourism Industry; Case study: Travel Services Offices in Tehran which based on the practical purpose, based on The data collection time is survey. Its validity and reliability were confirmed. The reliability of the questionnaire was obtained by Cronbach's alpha test for the whole questionnaire at 0.76. The statistical population of this study includes managers and staff of travel service offices in Tehran and the sample size is 384 people and the sampling method is available. The data analysis method to evaluate the hypotheses is a simple, multiple and mediated regression model. According to the findings, Behavioral Intention, Performance Expectancy, Social Impact (Social Influence), Facilitating Conditions on Behavioral Expectations for Blockchain Adoption had a positive and significant effect, but Trust among Supply chain Stakeholders did not have a positive and significant effect on Behavioral Intention to use Blockchain. The findings of this research indicate that the activity of Iran's tourism industry, using blockchain as a communication platform to pay for services, has a positive and effective effect on foreign tourists. Manuscript profile
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  9 - The Effect of Aesthetics, Satisfaction from Augmented Reality Marketing on Travel Intention in Food Tourism Brand (Tehran City Case Study)
  Yazdan  Shirmohammadi Zahra Mehdipour Sinaei Soolmaz
  One of the important aspects of tourism is paying attention to food, which restaurants should consider in various matters such as advertising. This research investigates the impact of experiential economics and satisfaction with augmented reality marketing on travel int More

  One of the important aspects of tourism is paying attention to food, which restaurants should consider in various matters such as advertising. This research investigates the impact of experiential economics and satisfaction with augmented reality marketing on travel intention and shared social experiences in the food tourism industry in Tehran. This research is applied in terms of purpose and descriptive-correlational in terms of method. The statistical population comprises domestic tourists at tourist restaurants in Tehran, with a sample size of 384 individuals selected due to the unlimited population. The data collection tool was a standard questionnaire, whose face validity was confirmed by research experts, construct validity by factor analysis, and the reliability of variables by Cronbach's alpha coefficient. The overall Cronbach's alpha value for the questionnaire was 0.961. Using a random method, 384 usable questionnaires were collected. Data analysis was conducted using SPSS22 and Amos22 software. The results showed that aesthetics have a significant effect on entertainment, education, and escape from reality. Additionally, the positive and significant effect of entertainment, education, and escape from reality on satisfaction with augmented reality was confirmed. It was shown that escape from reality has a significant effect on shared social experience; however, the effect of escape from reality on satisfaction with augmented reality was not confirmed. Finally, the positive and significant effects of satisfaction with augmented reality and new brand experience on shared social experience, purchase intention, and credibility on new brand experience were confirmed. Manuscript profile
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  10 - Investigating the effect of perceived value on resistance to the adoption of blockchain technology in the tourism industry
  yazdan shirmohamadi Mohadese kokabi Seyyed Mohammad Hadi Qazi Tabatabaei
  10.61186/jstpi.41425.19.76.14
  20.1001.1.17355486.1402.19.76.8.8
  This study aims to provide a conceptual model to understand the factors affecting the resistance to the adoption of blockchain technology in the tourism industry by combining and developing previous models. This research used survey method using questionnaire tool to co More

  This study aims to provide a conceptual model to understand the factors affecting the resistance to the adoption of blockchain technology in the tourism industry by combining and developing previous models. This research used survey method using questionnaire tool to collect information and also used structural equation modeling with Partial Least Squares (SEM-PLS) approach for statistical analysis. The findings of this research first develop the theoretical and theoretical relationship between concepts such as perceived value and resistance and secondly examine and study this relationship in the context in which managers and activists of the tourism sector operate. In the first stage, the conceptual model of this research is based on the model presented by Walsh et al [1]. The discussion about the research findings shows that the benefits of substitution in the minds of managers and activists of the tourism sector are much stronger than the costs of substitution of blockchain technology. Also, the simplicity of the infrastructure is one of the key factors that has a high impact on understanding the benefits of replacement as well as the perceived value. Examining the role of perceived functional advantage and perceived image in the formation of alternative benefits is one of the innovations of this research in the research related to the application of blockchain technology in the tourism sector. So it can be concluded that in order to reduce resistance to blockchain technology, managers should emphasize more on the advantages of this technology. Manuscript profile