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    Issue 81   Vol 21 Winter 2025
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    OpenAccess
    • List of Articles بازار

      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - The Role of Knowledge Management on Improvement of Marketing Activities Case Study of Active Company in Medical Equipment
        Peyman Akhavan Maryam dehghani
        10.7508/jstpi.2015.01.004
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Explanation of the Structural Model of the Impact of Technology Attributes on Technology Commercialization from the Viewpoint of the Managers of Knowledge-based Companies Case study: Guilan Science&Technology Park
        Mohammad Taleghani Mehrdad Godarzvand Chegini Bahareh Pourmoradi
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - The Role and Status of Upgrading Techniques in Global Value Chains
        Zahra Ayagh Mahsa Farkhondeh Esmaeil Malek Akhlagh
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Science and Technology Parks and Incubators with a Global Perspective
        Majid Soleymani
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Policy Making for R&D Centers According to Idea to Market Process; Case Study Iran Petroleum Industry
        Seyed mahameddin Tabatabaei
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - The Role of IT in Establishing Electronic Customer Relationship Management (eCRM)
        Mohammad hosein Jarahi Saeed Saeida Ardekani Mohammad Zareiyan
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Marketing and Commercialization of new Technologies: Stages, Facilitators, and Critical Success Factors
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - : Launching New Technology to Existing Industries; A Solution for Facilitating Commercialization
        Ahmad Mosaei
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - A know-how on Commercializing Process Model for Chemical Products
        Sasan Sadraei Ahmad Mosaei
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - Design of Opportunities Selection Model and their Commercialization in R&D Centres
        Ahmad Mosaei
      • Open Access Article
        • Abstract Page
        • Full-Text

        11 - Investigation of Nano Technology Development and It is Managerial Challenges in Iran
        Ali Forghani Reza Ansari
      • Open Access Article
        • Abstract Page
        • Full-Text

        12 - Technomart, the Missing Link in Knowledg- based Economy
        Saeed Samadi Amin Kolahdooz Seyed reza Hoseini
      • Open Access Article
        • Abstract Page
        • Full-Text

        13 - Technology marketing and Research Commercialization
        Gholamreza Malekzadeh
      • Open Access Article
        • Abstract Page
        • Full-Text

        14 - : Keys to a Successful Business Plan
        Nazanin Zeyd
      • Open Access Article
        • Abstract Page
        • Full-Text

        15 - Determining the Priorities in Science Parks by Using Fuzzy DEMATEL Case Study of Sheikh-Bahai Science and Technology Park
        mohammad ebrahim sadeghi asghat saud abadi saeed mirza mohammadi Mohammad mahdavi
        10.7508/jstpi.2015.01.006
      • Open Access Article
        • Abstract Page
        • Full-Text

        16 - Marketing activities in Small and Medium technology enterprises
      • Open Access Article
        • Abstract Page
        • Full-Text

        17 - Marketing in Technological Small and Medium sized Companies; Challenges and Solutions
        Nargess Khanderoo Tooraj sadeghi Gholamreza Malekzadeh
        10.7508/jstpi.2015.03.004
      • Open Access Article
        • Abstract Page
        • Full-Text

        18 - Providing a Conceptual Framework to Explain the Role of Management's Commitment to Internal Marketing on Job Attitudes
        Esmaeil Malek Akhlagh Zahra Takhire Arman Pourusa
        10.7508/jstpi.2016.03.007
      • Open Access Article
        • Abstract Page
        • Full-Text

        19 - Investigation the Role of Market-Based Variables in Knowledge-Based Products Exporters Performance Improvement
        Shayan Jalalat Mahmoud Moradi Mohsen Akbari
        10.7508/jstpi.2017.02.008
        20.1001.1.17355486.1396.13.50.7.3
      • Open Access Article
        • Abstract Page
        • Full-Text

        20 - The Role of Marketing in SMEs based in East Azarbaijan Province Science and Technology Park
        Hossein Abbasi Esfanjani Ommolbanin Asadi Ghorbani
        10.7508/jstpi.2017.04.008
        20.1001.1.17355486.1396.13.52.5.5
      • Open Access Article
        • Abstract Page
        • Full-Text

        21 - From Mass Marketing to One-to-One Electronic Marketing
        Arash Beheshtian-Ardakani Mohammad fathiyan
        10.7508/jstpi.2017.03.006
        20.1001.1.17355486.1396.13.51.8.6
      • Open Access Article
        • Abstract Page
        • Full-Text

        22 - The role of market and entrepreneurship orientation on the successof new product development
        zeinab esfandyari mohammad javad naeiji
        10.7508/jstpi.2017.04.001
        20.1001.1.17355486.1396.13.52.7.7
      • Open Access Article
        • Abstract Page
        • Full-Text

        23 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
        Masoud Tosifyan Ali Ramezani
        10.7508/roshdefanavari.2018.14.007
        20.1001.1.17355486.1397.14.54.5.6
      • Open Access Article
        • Abstract Page
        • Full-Text

        24 - Successful Strategy for Determining the Target Market of Iranian System Software Developer Knowledge Base Companies: A Case Study
        Ahmad Reza Jafarian-Moghaddam Hamid Reza Jafarian Moghaddam Mehdi Hajimoradi Mohammad Mohammadpour Darzi Naghibi
        10.7508/jstpi.2019.02.006
        20.1001.1.17355486.1398.15.58.2.8
      • Open Access Article
        • Abstract Page
        • Full-Text

        25 - The Role of Organizational Capabilities in Reducing Technological Risks and Improving the Market Performance of Knowledge Companies by Mediating role of Technology Intelligence
        Mohammad hataminejad Mohsen Akbari Mostafa Ebrahim pour Azbary
        10.52547/jstpi.20679.16.61.12
        20.1001.1.17355486.1398.16.61.1.6
      • Open Access Article
        • Abstract Page
        • Full-Text

        26 - The Study of the Relationship between Entrepreneurship, Competitiveness and Economic Growth
        Mohsen Mohammadi Khyareh Nasrin Rostami
        10.7508/jstpi.2019.01.002
        20.1001.1.17355486.1397.15.57.8.8
      • Open Access Article
        • Abstract Page
        • Full-Text

        27 - Evaluation of the Efficacy of the Combined Viral Marketing Method with the Network Clustering Method and Comparing the Results
        fereydoun ohadi mehrnoosh mohammadi Mohammad Jafar Tarokh
        10.7508/jstpi.2019.02.008
        20.1001.1.17355486.1398.15.58.8.4
      • Open Access Article
        • Abstract Page
        • Full-Text

        28 - Organizational Competitiveness Model with an Emphasis on Marketing Capabilities and Organizational Innovation in Knowlege-based Companies
        Seyed Mohammad Tabataba'i-Nasab Farzaneh dashti khavidaki Roghayeh Mohammadian Yazd
        10.52547/jstpi.20785.16.62.23
        20.1001.1.17355486.1399.16.62.1.2
      • Open Access Article
        • Abstract Page
        • Full-Text

        29 - The Impact of Essential Capabilities of Marketing on the Performance of Knowledge-Based Enterprises
        majid namakian omid ali kahrizi
        10.52547/jstpi.20803.16.63.42
        20.1001.1.17355486.1399.16.63.2.5
      • Open Access Article
        • Abstract Page
        • Full-Text

        30 - Analysis of Destination Image on the Intention of Tourists: A Reflection on the Role of Social Media Moderation in the Hotel Industry
        Seyed Hesamedin Hedayatzadeh hooshmand bagheri garbollagh
        10.52547/jstpi.20807.16.62.44
        20.1001.1.17355486.1399.16.62.5.6
      • Open Access Article
        • Abstract Page
        • Full-Text

        31 - Strategic Fit Between Innovation Strategies and the Performance of Knowledge-Based Businesses
        Farshad Ghaderi Fariborz  Rahimnia
        10.52547/jstpi.20928.17.66.21
        20.1001.1.17355486.1400.17.66.5.1
      • Open Access Article
        • Abstract Page
        • Full-Text

        32 - The Effects of Entrepreneur’s Characteristic on Entrepreneurial Marketing (Case Study: Fars Science and Technology Park)
        mohammad javad naeiji یدالهی yadollahi
        10.61186/jstpi.20953.19.76.30
        20.1001.1.17355486.1402.19.76.9.9
      • Open Access Article
        • Abstract Page
        • Full-Text

        33 - Designing a Structural Interpretive Analysis Model for Factors Affecting the Formation of Knowledge-Based Companies
        milad bakhsham nader naderi mahdi hossein pour
        10.52547/jstpi.20992.18.70.23
        20.1001.1.17355486.1401.18.70.2.3
      • Open Access Article
        • Abstract Page
        • Full-Text

        34 - Presenting a new framework of viral marketing in online business: qualitative analysis via projection techniques
        Elham Fazeli veisari Mohammad Javad Taghipouryan Reza Tavoli
        10.52547/jstpi.20994.17.68.23
        20.1001.1.17355486.1400.17.68.7.7
      • Open Access Article
        • Abstract Page
        • Full-Text

        35 - Open Innovation Development Policy: Requirements for Iran
        atefeh zolfaghari Morteza Akbari Shokooh Sadat  Alizadeh
        10.52547/jstpi.31842.18.71.33
        20.1001.1.17355486.1401.18.71.7.0
      • Open Access Article
        • Abstract Page
        • Full-Text

        36 - Investigating the Impact of Digital Economy on Marketing on Export Development and Economic Growth of Hamedan Capillary Functions Approach
        ali panahi fard Mohammad piri Saeed KiyanPour
        10.61186/jstpi.34387.20.78.17
      • Open Access Article
        • Abstract Page
        • Full-Text

        37 - The effect of using augmented reality technology in marketing the tendency to overpay European tourists through the experience of persuasion, immersion and participation of tourists
        Yazdan Shirmohammadi sinaei sinaei
        10.61186/jstpi.37941.19.75.51
        20.1001.1.17355486.1402.19.75.4.2
      • Open Access Article
        • Abstract Page
        • Full-Text

        38 - A Model of Integrated Communication with Entrepreneurial Ecosystem’s Actors in the Life Cycle of E-Business Start-Ups in Shiraz Hub Accelerator
        Soona Tayebi Kazem Askarifar Abbas Abbasi
        10.61186/jstpi.39352.20.79.20
      • Open Access Article
        • Abstract Page
        • Full-Text

        39 - Designing an Entrepreneurial Marketing Model with an Approach to Improve Organizational Performance
        javad motevali taher mohammadreza eghbal مجید فتاحی
        10.61186/jstpi.39494.20.78.84
      • Open Access Article
        • Abstract Page
        • Full-Text

        40 - A Systematic Overview of Entrepreneurial Marketing: An Analysis of Components and Deterrents in Online Business Using the Hybrid Technique
        mahdi kasegarha Mohammad javad  Taghi porian Javad  Gilanipor Mehran  Mokhtari
        10.61186/jstpi.39530.19.73.8
        20.1001.1.17355486.1401.19.73.7.7
      • Open Access Article
        • Abstract Page
        • Full-Text

        41 - A systematic approach to guerrilla marketing in online business
        Mohammad Nahid Mohammadi محمد جواد تقی پوریان maryam rahmati Davood Kiakojouri
        10.61186/jstpi.42248.21.81.42
      • Open Access Article
        • Abstract Page
        • Full-Text

        42 - The Evolution of Media in Advertising Campaigns Designing from Traditional to Digital based on the Second to Fifth Generation of Marketing
        Zahra  Kazemi Saraskanrood Meisam Shirkhodaei mahmood yahyazadehfar Mohammad Safari Somayeh  Namdar Tajari
        10.61186/jstpi.45445.20.80.68
      • Open Access Article
        • Abstract Page
        • Full-Text

        43 - Development and evaluation of neural marketing model using emerging digital technologies in the banking industry
        Maryam  Khazri Yazdan Shirmohammadi Seyed Alireza  Mirarab Beigi
        10.61186/jstpi.47338.21.81.64
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