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No 66
Vol. 66 No. 17
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The critical success factors for any business are a limited number of areas where satisfactory results in those domains will ensure successful competitive performance for organizations. In fact, the critical success factors for each organization's bottleneck are achieving strategic interests. Key strengths and merits and weaknesses in these areas are known as bottlenecks. In this paper, a method is proposed based on the theme analysis, in which the critical factors of the cultural and artistic organization of the municipality of Tehran as well as the critical factors of the success of the regions are identified and elaborated. Then, during the design of the performance management system of the Tehran Municipality's Cultural and Artistic Organization, and as a result, the need to design key performance indicators and results, critical success factors as sources for extracting these indicators were considered by the researchers of this management system. In the results obtained, the factors influencing the implementation of innovative and effective programs, the delineation of the mission and cultural goals of the organization, the human resources system and reward system, the recognition of the cultural and artistic needs of the people of Tehran, the effectiveness of internal elements, increasing the influence of people in the city of Tehran And satisfaction of the audience as the critical success factors of the cultural-artistic organization of the municipality of Tehran were identified. Finally, for the analysis of the relationships between the critical factors, the fuzzy dematel method was used.
hadi heidari gharehbolagh - meysam ghaffari
Keywords : Key Success Factors ، ,theme Analysis ، Strategic Drivers ، Fuzzy dematel ، Key Competency ، Performance indicators
Today, social media has greatly influenced the way we receive information and news. The search for information through social media by consumers has received more attentions than ever before. The purpose of this paper is to examine the factors influencing the purchasing decision-making process in the insurance industry. In this study, the quantitative method is used and the data is collected from 223 users who are members of the pages of fans of famous actors’ celebrities and athletes on social media. An online survey of users is conducted to examine the model, followed by at least one influential person. The collected data is analyzed using SPSS 23 and Smart PLS 3.0 statistical software. The results show the effect of influencers' posts, the effect of other people's posts, the effect of the company's own posts on the intention to search for information and the effect of perceived value, perceived usefulness, brand image of the company and awareness of sales plans / marketing campaign on the intention to buy fans have a positive effect in a community who is a fan of Facebook brand pages. The study also found that the search for information has a positive effect on consumer purchasing power. The findings of this study help to understand the importance of the selected factors in influencing the decision to buy consumers in the insurance industry.
Mohsen Gharakhani - Seyedeh OmSalameh pourhashemi
Keywords : Social Media ، Facebook ، Consumer Buying Intent ، Information Search Intent ، Insurance
In this paper, a comparative study of the history and different approaches of knowledge based economy as an influential concept in promoting national resilience and sustainable development in Iran and several selected countries (from developed and developing countries) is discussed. In this regard, while comparing policy making in different countries to establish a knowledge-based economy, we offer lessons learned for Iran to achieve a knowledge-based economy. One of the most important points drawn from the study of countries as joint focus points is the specific and sometimes unique nature of knowledge-based economy development policies in each country with regard to the industrial and technological context of each country. Accordingly, policies that have led to the development of a knowledge-based economy in a developing or developed country do not necessarily lead to similar results in other developing or developed countries, and may even have devastating economic consequences. The next point to note is that knowledge-based economics is not limited to advanced technologies and the main factor in achieving knowledge-based economics, in addition to advanced technologies, is to focus on innovation as the axis of enhancing productivity of economic activities and enhancing competitiveness that can span a range of activities. Include low and medium technology. In addition, coordination and integration between actors, especially policymakers and government actors (institutions and organizations) at the highest levels is an essential requirement for the realization of a knowledge-based economy at national level.
Kiarash Fartash - Mohammad Reza Attarpour - - Ali Asghar Sadabadi
Keywords : Knowledge-Based Economy ، Innovation ، Development ، Development Approaches ، Iran
One of the most important tools for entrepreneurial growth and development is the existence of a culture that supports entrepreneurship. In this study, the cultural barriers of entrepreneurship were identified and the continuation of entrepreneurial culture and failure culture in the entrepreneurial society was evaluated. This study was conducted on the basis of qualitative and quantitative mixed research. The statistical population included the entrepreneurs of Khorasan Razavi Technical and Vocational Training Centers, which was determined due to the dispersion of the community by the purposeful sampling method of snowballs. The results in the qualitative section showed that entrepreneurs face cultural barriers such as lack of culture of creativity, rejection of failure, negative attitude to risk, distrust of women's empowerment, the existence of patriarchal culture in society and organizations and parental opposition to girls' entrepreneurial activities. Also, the results in the quantitative section showed that the rate of failure in the studied community is very high and entrepreneurs agree to give the failed people a chance again. In general, the analysis of qualitative and quantitative results shows that the cultural subsystem in the entrepreneurial ecosystem is not in a good situation and the existing culture is not supportive of entrepreneurship and even prevents the emergence of entrepreneurship in many cases.
royae afrassiabi - maryam hafezian - raziyeh rezayi
Keywords : Cultural barriers to entrepreneurship, entrepreneurial culture, failure culture, technical and professional centers
The purpose of study was to investigate the role of internal managers, the global financial crisis and financial constraints on the relationship between financial loss and the intensity of investment in research and development spending in information technology companies. The realm of research is the information technology companies admitted to the Tehran Stock Exchange and the domains of the period from 2006 to 2018. The present research is applied in applied research. The present research method In terms of nature, it is a descriptive study and the method is considered as a correlation in the research category.In the research data section, data were collected from sample companies by referring to financial statements and explanatory notes. Based on the systematic elimination method, 20 companies in the field of information technology were selected as a statistical sample. In order to analyze the data, the pre-test variance analysis, F lemmer test, Hausman test and J-B test were used. Then, multivariate regression test was used to confirm and reject the research hypotheses. The results showed that there is a positive relationship between the financial loss and the intensity of investment in R&D expenditures in the technology companies, plus internal managers, the global financial crisis and financial constraints on the relationship between the financial loss and the intensity of investment in research expenditures and The development of information technology companies affects; the results obtained in this study are consistent with the documentation referenced in the theoretical framework of financial research and literature.
Mohsen Hassani - Ali lal bar
Keywords : Domestic managers ، global financial crisis ، financial constraints ، R & D expense ، , ، financial crisis

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